Patrick Thünken

Questioner
DISC Type : c

Marketing & Communications - Motorrad Motorsport at BMW Group

Barcelona, Catalonia, Spain

Overview

Patrick Thünken is a Marketing & Communications professional at BMW Motorrad Motorsport, specializing in sponsorship, partnership, and contract management for WSBK & EWC teams. He has a Masters degree in Sport Management & Legal Skills.

He is deeply passionate about sports, with a particular interest in motor racing and event management. His academic background includes a Masters with FC Barcelonas Barça Innovation Hub.

He was part of a championship-winning team in the WorldSBK, achieving the pinnacle of production-based racing twice in a row.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Motorsport Sponsorships
Currently responsible for sponsorship and contract management for BMW Motorrad Motorsport's factory involvements in WorldSBK and EWC.
Sports Event Management
Has half a decade of experience in event operations, including on-site execution and logistics for high-profile brands.
Brand Activation
Actively involved in creating and coordinating brand activations as part of his marketing and communications role at BMW Motorrad Motorsport.

Media Appearances

Patrick has no verified media appearances

Work History

1-2026
Marketing & Communications - Motorrad Motorsport at BMW Group
5-2025 - 12-2025
BMW Motorrad Motorsport - Marketing at BMW Group
10-2024 - 4-2025
Event Coordinator at Rent.Group
4-2024 - 9-2024
Sales Coordinator at Primestar Group
10-2022 - 3-2024
Dualer Student at Primestar Group

Education

10-2024 - 11-2025
Master's degree from ISDE
10-2020 - 4-2024
Bachelor from IU International University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 6 Location : Barcelona, Catalonia, Spain Job Level : N/A Designation : Marketing & Communications - Motorrad Motorsport at BMW Group
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Patrick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Patrick take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Patrick

Personality Compatibility


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