Patrycja Herbowska-Tytro

Editor
DISC Type : CS

Sales and Growth Partner at In-Pulse

Warsaw, Mazowieckie, Poland

Overview

Patrycja is a Partner at In-Pulse, a venture by Żabka and Stagwell, with over 15 years of experience in marketing analytics for the FMCG/CPG sector. She specializes in leveraging consumer data to drive growth and holds an MBA in Digital Transformation. Colleagues describe her as hardworking, professional, and analytical.

She is a frequent public speaker at major retail and e-commerce industry events in Poland, often addressing audiences of over 500 attendees on topics of digital transformation and new technologies.

Personality Overview

Skeptic

Objective Thinker

Self-Disciplined

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Consumer Behavior
Her career focuses on translating shopper insights and real purchasing behaviors into business growth, particularly within the FMCG sector.
Marketing Analytics
Specializes in measuring marketing effectiveness, optimizing campaigns, and creating analytical models to navigate complex data environments.
Retail Technology
Leads sales and growth at a firm combining retail data with marketing technology and has advised retail tech start-ups.

Media Appearances

Patrycja has no verified media appearances

Work History

10-2025
Sales and Growth Partner at In-Pulse
8-2021 - 10-2025
Head of Analytics Practice at Kantar
11-2020 - 7-2021
Business Development Manager at GfK
2019 - 11-2020
Independent Expert at Open to cooperation
2018 - 2019
Client Director at Nielsen

Education

2019 - 2020
Master of Business Administration - MBA from Warsaw University of Technology Business School
2009 - 2011
Applied Linguistics from University of Warsaw
2005 - 2011
Master of Arts (MA) from University of Warsaw
2008 - 2009
Erasmus student exchange from The University of Freiburg

More Information

Social Presence :

Prographics :

Exp : 15 Location : Warsaw, Mazowieckie, Poland Job Level : Mid-senior Designation : Sales and Growth Partner at In-Pulse
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Insights For Selling To Patrycja

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrycja is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Patrycja

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Patrycja move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Patrycja take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Patrycja

Personality Compatibility


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