Paul Bradshaw

Enthusiast
DISC Type : i

Group Managing Director and CEO at Super Retail Group

Brisbane, Queensland, Australia

Overview

Paul Bradshaw is the Group CEO of Super Retail Group, leveraging over 30 years of retail leadership in Australia and the UK with brands like Coles and Walmart. He is recognized for his strategic clarity, commercial discipline, and a strong focus on the customer.

Originally from the UK, Paul moved to Australia in 2010 and is now based in Queensland. His career has been dedicated to the retail sector across two continents.

As Managing Director of BCF, he grew the brands sales by 85% and increased its profit before tax by nearly three-fold.

Personality Overview

Story Driven

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Brand Transformation
Demonstrated success by leading the transformation of BCF into a clear category leader, delivering significant growth in both sales and profit.
Customer Focus
Described as a "customer-obsessed retailer" and praised by the board for leading with a clear focus on delivering value for customers.
Team and Culture
Publicly states a key focus is supporting his team and advancing the company culture, a priority following his appointment as CEO.

Media Appearances

Super Retail Group appoints Paul Bradshaw as new CEO after scandal. Featured in Herald Sun

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Super Retail Group appoints Paul Bradshaw as Group Managing Director and CEO (PDF). Featured in Super Retail Group – Official Announcement

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UPDATED: Super Retail Group Appoints New CEO Amid Ongoing Workplace Controversy. Featured in Channel News

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Work History

11-2025
Group Managing Director and CEO at Super Retail Group
11-2019 - 1-2026
Managing Director at BCF - Boating, Camping, Fishing
11-2019 - 1-2026
Managing Director BCF at BCF - Boating, Camping, Fishing
11-2018 - 1-2026
Chief Store Operations Officer at Coles
4-2017 - 11-2018
Director Of Store Operations at Coles

Education

Paul has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Brisbane, Queensland, Australia Job Level : Leadership Designation : Group Managing Director and CEO at Super Retail Group
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Paul

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Paul take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Paul

Personality Compatibility


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