Paul Bradshaw in

Paul Bradshaw

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Group Managing Director and CEO at Super Retail Group
📍 Brisbane, Queensland, Australia

Paul Bradshaw is the Group CEO of Super Retail Group, leveraging over 30 years of retail leadership in Australia and the UK with brands like Coles and Walmart. He is recognized for his strategic clarity, commercial discipline, and a strong focus on the customer.

Originally from the UK, Paul moved to Australia in 2010 and is now based in Queensland. His career has been dedicated to the retail sector across two continents.

As Managing Director of BCF, he grew the brands sales by 85% and increased its profit before tax by nearly three-fold.

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Experience
18 Years
Current Role
Group Managing Director and CEO
Job Level
Leadership
Location
Brisbane, Queensland, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Paul cares about

Brand Transformation
Demonstrated success by leading the transformation of BCF into a clear category leader, delivering significant growth in both sales and profit.
Customer Focus
Described as a "customer-obsessed retailer" and praised by the board for leading with a clear focus on delivering value for customers.
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Career

Work history

11-2025
Group Managing Director and CEO
Super Retail Group
11-2019 - 1-2026
Managing Director
BCF - Boating, Camping, Fishing
11-2019 - 1-2026
Managing Director BCF
BCF - Boating, Camping, Fishing
11-2018 - 1-2026
Chief Store Operations Officer
Coles
4-2017 - 11-2018
Director Of Store Operations
Coles
In the press

Media appearances

Super Retail Group appoints Paul Bradshaw as new CEO after scandal. Featured in Herald Sun
See now
Super Retail Group appoints Paul Bradshaw as Group Managing Director and CEO (PDF). Featured in Super Retail Group – Official Announcement
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Education

Paul has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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