Paul Caples

Evaluator
DISC Type : cds

Head of IoT Platforms at Spark New Zealand

Auckland, Auckland, New Zealand

Overview

Paul Caples serves as the Head of IoT Platforms at Spark New Zealand, bringing nearly 30 years of IT industry experience to the role. He focuses on applying technology to solve real-world business problems and drive growth, with colleagues describing him as customer-focused and possessing strong technical knowledge.

His interest in technology extends to his personal life, where he appreciates practical IoT applications like in-home security systems that allow for remote monitoring. This reflects his professional focus on tangible, outcome-driven solutions.

He has been instrumental in growing Sparks IoT unit from a small service offering into a dedicated business unit with over 40 people.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

IoT Network Migration
He is a public-facing expert for Spark on the 3G shutdown, advising businesses on migrating to future-proof technologies like 4G, LTE-M, NB-IoT, and 5G.
Data-Driven Value
He advises clients to focus on the data and insights an IoT solution can provide to prove business value, rather than focusing on the device itself.
Enterprise Mobility
His career history includes managing mobile application platforms and services, indicating a deep foundational knowledge in enterprise-level mobile technology.

Media Appearances

Paul has no verified media appearances

Work History

9-2022
Head of IoT Platforms at Spark New Zealand
8-2020 - 9-2022
Product Manager IoT at Spark New Zealand at Spark New Zealand
7-2018 - 8-2020
Product and Props IoT Connectivity at Spark New Zealand
7-2013 - 8-2020
Service Line Manager Mobile Applications at Spark Digital NZ
2-2012 - 7-2013
Enterprise Solutions Manager, Server, Storage & Desktop at Spark Digital NZ

Education

Paul has no verified education history

More Information

Social Presence :

Prographics :

Exp : 13 Location : Auckland, Auckland, New Zealand Job Level : Mid-senior Designation : Head of IoT Platforms at Spark New Zealand
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Paul

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Paul take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Paul

Personality Compatibility


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