Paul Marsters

Evaluator
DISC Type : sdc

Senior Lecturer Business & Law Schools at Edge Hill University

United Kingdom

Overview

Paul is a technology leader and Senior Lecturer at Edge Hill Universitys Business and Law Schools, specializing in digital transformation. His expertise spans AI, Crypto, and Blockchain, and he holds a BA(Hons) from Liverpool John Moores University. He actively advises businesses in the Financial Services and Healthcare sectors on regulatory technology.

He bridges the gap between academia and industry by incorporating current events, such as international trade policy and corporate leadership decisions, into his lectures for International Business students.

Unique fact: Paul is deeply involved in helping medical device manufacturers navigate complex recent legislation around UDI with EUDAMED.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Financial Regulation
Advises software businesses on KYC, AML, and Correspondent Banking regulations, with a focus on driving digital efficiencies in compliance.
Healthcare Technology
Focuses on helping medical device manufacturers adopt technology to meet new regulatory demands, specifically mentioning EUDAMED.
Tokenization & Crypto
Considers this a core area of personal research and study, highlighting the potential of tokenization in mature business sectors.

Media Appearances

Paul has no verified media appearances

Work History

1-2022
Senior Lecturer Business & Law Schools at Edge Hill University
6-2019
Adviser and Business Development Executive across Digital Regulation at Financial Crime Compliance and Healthcare Regulation
1-2020
EMEA Advisory Board & Executive at Sigma Ratings, Inc.
6-2019
Business Development Executive - Healthcare and Consumer Products EMEA Region at Innovit
8-2019 - 12-2020
MENA Markets Advisor at Fenergo

Education

BA(Hons) from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Junior Designation : Senior Lecturer Business & Law Schools at Edge Hill University
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Paul

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Paul take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Paul

Personality Compatibility


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