Paul Pankiw

Go-getter
DISC Type : d

Regional Sales Lead – ANZ at cellumation

Windella, New South Wales, Australia

Overview

Paul Pankiw leads Cellumations market development across Australia and New Zealand, focusing on robotic conveyor technology. His career is highlighted by significant sales leadership roles, where he has unified national sales teams, secured multi-million dollar deals in the US market, and built extensive dealer and integrator networks. He holds a Trade Certificate from TAFE.

He travels internationally for his work, including trips to Germany, valuing the opportunity to see the technology and meet the people behind it firsthand. His posts suggest an appreciation for football and he enjoys attending major industry conferences like LogiMAT to connect with peers and see innovation in action.

He has a keen interest in the practical challenges of driving innovation within engineering teams that may be resistant to change.

Personality Overview

Direct & Candid

Self-Confident

Vision Oriented

They care equally about the product and its potential impact.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Robotic Intralogistics
Leads the ANZ market for Cellumation's robotic conveyor platform, focusing on flexible and scalable automation for palletising, sorting, and merging products.
ANZ Market Expansion
His current role is centered on leading sales and market development across Australia and New Zealand, working directly with integrators and end-users.
Driving Innovation Adoption
He often reflects on the challenge of persuading established engineering teams to move away from comfortable, known solutions and embrace new technologies.

Media Appearances

Paul has no verified media appearances

Work History

11-2025
Regional Sales Lead – ANZ at cellumation
8-2025
New Business Development at Freelance
6-2025 - 8-2025
Head of Growth at Strike Force Services Pty Ltd.
9-2022 - 6-2025
Sales Manager at OMNIA Wheel
3-2020 - 9-2022
National Sales Manager at TS Global Pty Ltd

Education

1994 - 1997
Trade Certificate from TAFE
1985 - 1993
HSC from Patrician Brothers Fairfield

More Information

Social Presence :

Prographics :

Exp : 24 Location : Windella, New South Wales, Australia Job Level : Senior Designation : Regional Sales Lead – ANZ at cellumation
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Paul

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Paul take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Paul

Personality Compatibility


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