Paul Walton

Questioner
DISC Type : c

Sales Director at Castle Colour Packaging Ltd

Stockport, England, United Kingdom

Overview

As the recently appointed Sales Director at Castle Colour Packaging, Paul has a long-standing career in the print and packaging industry. He actively promotes his companys investments in new technology, commitment to high production standards, and key sustainability achievements like their Ecovadis Gold rating.

Paul recently celebrated his companys "First in the UK" installation of a Koenig & Bauer Ipress 106 Pro SB die cutter to enhance production efficiency.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Packaging Innovation
He highlights his company's investment in the first Koenig & Bauer Ipress 106 Pro SB die cutter in the UK, focusing on boosting production efficiency.
Sustainable Business
He actively promotes his company's Ecovadis Gold rating, emphasizing its value for customers and their supply chains in achieving sustainability goals.
Quality Standards
Proudly announced his company's upgrade to a prestigious AA+ rating, showcasing a strong commitment to the highest standards in retail packaging production.

Media Appearances

Paul has no verified media appearances

Work History

4-2025
Sales Director at Castle Colour Packaging Ltd
7-2023 - 4-2025
Business Development Director at Castle Colour Packaging Ltd
10-2012 - 7-2023
Business Development Manager at Harrison Packaging
Sales Manager at Contact Print & Packaging Ltd.
Sales Representative at Contact Print & Packaging Ltd.

Education

Education details unavailable from University of Leeds
Education details unavailable from Werneth

More Information

Social Presence :

Prographics :

Exp : 13 Location : Stockport, England, United Kingdom Job Level : Mid-senior Designation : Sales Director at Castle Colour Packaging Ltd
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Paul

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Paul take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Paul

Personality Compatibility


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