Paula Austin in

Paula Austin

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Product Development Lead at Tesco
📍 London Area, United Kingdom

Paula Austin is a Lead Product Development Manager at Tesco, specializing in food innovation and quality improvement. A graduate of the University of Leeds, she has extensive experience across bakery, dairy, plant-based, and "Free From" categories, successfully launching numerous award-winning product lines.

Paula was instrumental in the team that won 62 accolades at the Free From Food Awards, including Christmas Range of the Year.

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Experience
19 Years
Current Role
Product Development Lead
Job Level
Mid-senior
Location
London Area, United Kingdom
Personality Overview

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Priorities

Topics Paula cares about

Food Innovation
Her work revolves around New Product Development (NPD), recently launching new Italian, Indian, and high-protein ranges for Tesco.
Free-From Products
Manages this category and celebrated her team's achievement of winning 'Christmas Range of the Year' at the Free From Food Awards.
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Career

Work history

5-2025
Product Development Lead
Tesco
7-2024 - 10-2025
Lead Category Product Development Manager for Bakery and Dairy, including Free From
Tesco
11-2022 - 7-2024
Product Development Manager - MFPE. Ready to cook & Slow cooked
Tesco
9-2021 - 2-2023
Cross Category Product Development Manager - Plant based/vegan (Wicked Kitchen & Plant chef)
Tesco
1-2019 - 9-2021
Lead Product Development Manager Free From. PDM Bakery category
Tesco
In the press

Media appearances

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Education
Bachelor of Applied Science (B.A.Sc.)
University of Leeds
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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