Paula Austin

Enthusiast
DISC Type : i

Product Development Lead at Tesco

London Area, United Kingdom

Overview

Paula Austin is a Lead Product Development Manager at Tesco, specializing in food innovation and quality improvement. A graduate of the University of Leeds, she has extensive experience across bakery, dairy, plant-based, and "Free From" categories, successfully launching numerous award-winning product lines.


Paula was instrumental in the team that won 62 accolades at the Free From Food Awards, including Christmas Range of the Year.

Personality Overview

Non-Confrontational

Optimistic

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Food Innovation
Her work revolves around New Product Development (NPD), recently launching new Italian, Indian, and high-protein ranges for Tesco.
Free-From Products
Manages this category and celebrated her team's achievement of winning 'Christmas Range of the Year' at the Free From Food Awards.
Plant-Based Cuisine
She has specific experience as the Cross Category Product Development Manager for Tesco's plant-based brands, Wicked Kitchen and Plant Chef.

Media Appearances

Paula has no verified media appearances

Work History

5-2025
Product Development Lead at Tesco
7-2024 - 10-2025
Lead Category Product Development Manager for Bakery and Dairy, including Free From at Tesco
11-2022 - 7-2024
Product Development Manager - MFPE. Ready to cook & Slow cooked at Tesco
9-2021 - 2-2023
Cross Category Product Development Manager - Plant based/vegan (Wicked Kitchen & Plant chef) at Tesco
1-2019 - 9-2021
Lead Product Development Manager Free From. PDM Bakery category at Tesco

Education

Bachelor of Applied Science (B.A.Sc.) from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 19 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Product Development Lead at Tesco
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Insights For Selling To Paula

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paula is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Paula

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Paula move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Paula take some risk or not?

  • They can take some low-probability risks if needed.

You And Paula

Personality Compatibility


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