Paula Austin in

Paula Austin

Enthusiast · DISC type i
Product Development Lead at Tesco
📍 London Area, United Kingdom

Paula Austin is a Lead Product Development Manager at Tesco, specializing in food innovation and quality improvement. A graduate of the University of Leeds, she has extensive experience across bakery, dairy, plant-based, and "Free From" categories, successfully launching numerous award-winning product lines.

Paula was instrumental in the team that won 62 accolades at the Free From Food Awards, including Christmas Range of the Year.

Read the full overview →
Experience
19 Years
Current Role
Product Development Lead
Job Level
Mid-senior
Location
London Area, United Kingdom
Personality Overview

How Paula shows up

Non-Confrontational
Optimistic
Consensus Focused

They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Paula cares about

Food Innovation
Her work revolves around New Product Development (NPD), recently launching new Italian, Indian, and high-protein ranges for Tesco.
Free-From Products
Manages this category and celebrated her team's achievement of winning 'Christmas Range of the Year' at the Free From Food Awards.
+5 more topics Login to view topics
Career

Work history

5-2025
Product Development Lead
Tesco
7-2024 - 10-2025
Lead Category Product Development Manager for Bakery and Dairy, including Free From
Tesco
11-2022 - 7-2024
Product Development Manager - MFPE. Ready to cook & Slow cooked
Tesco
9-2021 - 2-2023
Cross Category Product Development Manager - Plant based/vegan (Wicked Kitchen & Plant chef)
Tesco
1-2019 - 9-2021
Lead Product Development Manager Free From. PDM Bakery category
Tesco
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Applied Science (B.A.Sc.)
University of Leeds
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

Other Tesco Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Paula. Free, 10 seconds.