Jay Ghosh MBA

Evaluator
DISC Type : dsc

New Product Development Manager at Tesco

United Kingdom

Overview

Jay is a results-driven food industry leader with over 20 years of experience at Tesco, Amazon, and Sainsburys. Specializing in Own Brand strategy and product innovation, he leads category strategies to deliver significant business value. He holds an MBA from Bayes Business School.

Outside of his corporate roles, Jays passion for food is evident through his experience as the Chef Patron and owner of Potli, a Michelin Guide-listed Indian restaurant in London. He maintains a keen interest in global cuisines and culinary trends.

Unique fact: Jay founded and led an innovative restaurant concept that was ranked as one of the top 5 Indian dining destinations in London.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Food Innovation
His career focuses on delivering market-leading innovations and he previously won an award for the most innovative product development of the year at Bakkavor.
Supplier Collaboration
He focuses on building strategic supplier partnerships to unlock innovation and accelerate product launches, a key part of his current role at Tesco.
Reducing Food Waste
He has publicly shared his concern about the scale of food waste, highlighting that the amount wasted could feed two billion people worldwide.

Media Appearances

Jay has no verified media appearances

Work History

6-2025
New Product Development Manager at Tesco
8-2022 - 2-2025
Senior Product Manager at Amazon
1-2018 - 8-2022
Product Development Manager at Sainsbury's
6-2016 - 12-2017
Senior Product Developer at Bakkavor
4-2010 - 5-2016
Chef Patron and Owner at Potli restaurant - Michelin guide listed

Education

2016 - 2018
MBA (Bayes Business School) from University of London
1998 - 2000
KET from Oberoi school of learning and development

More Information

Social Presence :

Prographics :

Exp : 27 Location : United Kingdom Job Level : Middle Designation : New Product Development Manager at Tesco
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jay

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jay take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jay

Personality Compatibility


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