Beth Edwards

Questioner
DISC Type : c

Product Developer - Olives, Antipasti, Continental Meats, Tapas, Sandwich Fillers at Tesco

London Area, United Kingdom

Overview

Beth is an award-winning Product Developer at Tesco, managing categories like olives, antipasti, and continental meats. She holds an MSci and BSc in Food Science and Nutrition from the University of Leeds, where her research project was recognized as the best in her school.

Outside of her professional role, Beth has a certified interest in wines, holding a WSET Level 1 Award. She has also completed the Duke of Edinburgh Bronze Award, which involves volunteering, physical fitness, and expedition skills, showcasing a well-rounded and determined personality.

Her university dissertation on the properties of Peruvian medicinal plants earned her the highest grade in her entire department.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Food Product Development
She is actively involved in developing and launching new product ranges for Tesco, such as the Finest Picnic & Deli line, and collaborates with supplier partners.
Food Science Research
Her academic background is strong, having won awards for both her research project and poster presentation on Peruvian medicinal plants at the University of Leeds.
Consumer Food Trends
Her work includes creating ranges like "Picky Bits" for Tesco's deli offerings, directly targeting popular consumer dining and snacking habits.

Media Appearances

Beth has no verified media appearances

Work History

3-2024
Product Developer - Olives, Antipasti, Continental Meats, Tapas, Sandwich Fillers at Tesco
5-2023 - 7-2023
Administrative Assistant at Campion Secondary School
6-2021 - 7-2022
Research and Development Placement Student at JACOBS DOUWE EGBERTS
6-2019 - 9-2019
Administrative Assistant at Campion Secondary School

Education

2019 - 2023
MSci and BSc Food Science and Nutrition with Industrial Placement from University of Leeds
2017 - 2019
Education details unavailable from Southam College Sixth Form

More Information

Social Presence :

Prographics :

Exp : 3 Location : London Area, United Kingdom Job Level : N/A Designation : Product Developer - Olives, Antipasti, Continental Meats, Tapas, Sandwich Fillers at Tesco
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Beth

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Beth take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Beth

Personality Compatibility


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