Cate May

Questioner
DISC Type : c

Category Manager at Tesco

Hertford, England, United Kingdom

Overview

Cate is an experienced Category Manager at Tesco with a history of managing diverse food segments, including Plant-Based Protein, Food To Go, and Cooking Ingredients. Her career demonstrates a clear progression within the companys buying and category planning departments. She holds a Bachelor of Science from the University of Bath.

Based on her engagement with the Tesco Parents & Carers network, Cate appears to value a family-friendly work environment. She appreciates company initiatives that support the personal and family lives of employees, indicating a belief in a healthy work-life balance.

She has shown significant adaptability by transitioning from managing cooked meats to overseeing plant-based protein alternatives.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Plant-Based Foods
Managed the Plant-Based Protein category for Tesco, showing direct experience in this rapidly growing market segment.
Retail Category Management
Holds multiple roles in category and buying management at Tesco, indicating deep expertise in product selection, planning, and strategy.
Talent Development
Actively involved in recruitment for her team, as shown by her promotion of an Assistant Buyer role for the Cooking Ingredients area.

Media Appearances

Cate has no verified media appearances

Work History

4-2024
Category Manager at Tesco
3-2021 - 12-2024
Buying Manager - Plant-Based Protein at Tesco
1-2020 - 3-2021
Buying Manager - Food To Go at Tesco
4-2019 - 1-2020
Category Planning Manager - Food To Go at Tesco
3-2018 - 4-2019
Selling Manager - Cooked Meats & Meat Alternatives at Tesco

Education

2006 - 2010
Bachelor of Science (BSc) from University of Bath
2008 - 2008
Business Administration and Management from University of Deusto

More Information

Social Presence :

Prographics :

Exp : 15 Location : Hertford, England, United Kingdom Job Level : Middle Designation : Category Manager at Tesco
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Insights For Selling To Cate

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cate is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cate

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cate move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cate take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Cate

Personality Compatibility


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