Paula Ryan

Inspirer
DISC Type : di

Marketing and Communications Manager at Sherwin-Williams

Minneapolis, Minnesota, United States

Overview

Paula is a strategic marketing and commercialization leader with over 12 years of experience at companies like Sherwin-Williams and 3M. An alumna of the University of Minnesota, she recently earned a Design Thinking Practitioner Certification. People who have worked with Paula describe her as a creative problem solver, consistently reliable, and sincere.

She is passionate about energizing and developing cross-functional teams to transform ideas into impactful strategies. Her leadership style is focused on inspiring colleagues, fostering connectedness, and communicating clearly to drive action and unlock growth opportunities within the organization.

Unique fact: Paula was named to the prestigious Top Women in Marketing, Class of 2025 by Ragan.

Personality Overview

Generous

Decisive

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Integrated Marketing
Her role and experience focus on integrating marketing and commercialization efforts, from strategy to execution, to deliver measurable results across matrixed organizations.
Team Development
Her headline explicitly states a passion for inspiring teams, and "Developer" is listed as one of her core strengths, indicating a focus on mentoring and growth.
Design Thinking
She recently earned a Design Thinking Practitioner Certification and shared her excitement about using this user-centered approach to solve complex challenges.

Media Appearances

Paula has no verified media appearances

Work History

1-2023
Marketing and Communications Manager at Sherwin-Williams
3-2022 - 1-2023
Senior Account Executive at The Lacek Group
8-2019 - 7-2021
Sales Representative for 3M, - Electrical Markets Division at 3M
7-2018 - 6-2019
Marketing Project Manager at 3M
7-2017 - 7-2018
Project Manager at jabber logic

Education

2007 - 2011
Bachelor of Arts (B.A.) from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 15 Location : Minneapolis, Minnesota, United States Job Level : Middle Designation : Marketing and Communications Manager at Sherwin-Williams
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Insights For Selling To Paula

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paula is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Paula

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Paula move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Paula take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Paula

Personality Compatibility


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