Paulina G. in

Paulina G.

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Global Head of Brand Marketing at Groupe SEB
📍 Greater Munich Metropolitan Area, Germany

Paulina is a global brand marketing leader with over 14 years of experience at top companies like Adidas and Coca-Cola. She currently heads global brand marketing at Groupe SEB, where she specializes in turning consumer insights into impactful brand strategies and integrated campaigns. She holds an MBA from Bologna Business School.

She is deeply passionate about her work, describing herself as always curious about the future of brand building, culture, and creativity. Paulina finds it incredibly rewarding to see her teams brand passion and collaborative efforts come to life in markets around the world.

Unique fact: Her career spans diverse industries, from luxury goods at Berluti to sports at adidas and premium consumer goods at Groupe SEB.

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Experience
14 Years
Current Role
Global Head of Brand Marketing
Job Level
Mid-senior
Location
Greater Munich Metropolitan Area, Germany
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Paulina cares about

Global Brand Strategy
Leads global brand strategy for a portfolio of premium brands, focusing on brand consistency, creative development, and driving sustainable business growth across international markets.
Integrated Communications
Develops and executes integrated communication plans, turning consumer insights into effective campaigns and content that resonate across countries.
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Career

Work history

4-2025
Global Head of Brand Marketing
Groupe SEB
1-2023 - 4-2025
Global Senior Brand Manager
WMF
11-2019 - 10-2022
Global Brand Communication Manager
Essity
11-2018 - 10-2019
Brand Communications Manager
adidas
7-2018 - 11-2018
Special Order Production
Berluti
In the press

Media appearances

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Education
2016 - 2018
Master of Business Administration (MBA)
Bologna Business School
2014 - 2015
Especialidad en Publicidad y Relaciones Públicas
Universidad Panamericana
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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