Paulo Laranjeira in

Paulo Laranjeira

Critic · DISC type C
Strategy & Promotion Director at Lidl Portugal
📍 Lisbon, Lisbon, Portugal

Paulo Laranjeira is a seasoned retail professional with over 17 years of experience, currently serving as the Strategy and Promotion Director at Lidl Portugal. His career is marked by a deep, multidisciplinary understanding of the retail business, from sales operations to strategic planning. He holds a degree from the University of Coimbra.

He is a firm believer in a hands-on leadership style, convinced that employees who understand their purpose will execute their responsibilities more effectively. Paulo frequently expresses immense pride in his teams accomplishments and the companys dedication to its employees and customers, showcasing a people-centric approach to management.

Unique fact: Paulo participated in an international development program with Lidl in Germany, where he learned the language and independently managed several stores.

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Experience
16 Years
Current Role
Strategy & Promotion Director
Job Level
Mid-senior
Location
Lisbon, Lisbon, Portugal
Personality Overview

How Paulo shows up

Objective Thinker
ROI Driven
Information Seeker

They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Priorities

Topics Paulo cares about

Retail Strategy
As Strategy & Promotion Director, he is responsible for commercial strategic planning and developing promotional plans based on data analysis and market trends at Lidl Portugal.
People-Centric Leadership
Advocates for a close leadership style to empower and develop teams, often publicly praising his colleagues and emphasizing the importance of their well-being.
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Career

Work history

1-2023
Strategy & Promotion Director
Lidl Portugal
12-2013 - 12-2022
Sales Operation Executive / Diretor de Vendas
Lidl Portugal
4-2013 - 11-2013
Gestor de projetos
Lidl Portugal
1-2010 - 2-2012
Verkausfleiter/Chefe de Vendas
Lidl in Deutschland
2-2008 - 12-2009
Chefe de vendas
Lidl Portugal
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2004 - 2008
Licenciatura
Universidade de Coimbra
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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