Paulo Laranjeira

Critic
DISC Type : C

Strategy & Promotion Director at Lidl Portugal

Lisbon, Lisbon, Portugal

Overview

Paulo Laranjeira is a seasoned retail professional with over 17 years of experience, currently serving as the Strategy and Promotion Director at Lidl Portugal. His career is marked by a deep, multidisciplinary understanding of the retail business, from sales operations to strategic planning. He holds a degree from the University of Coimbra.

He is a firm believer in a hands-on leadership style, convinced that employees who understand their purpose will execute their responsibilities more effectively. Paulo frequently expresses immense pride in his teams accomplishments and the companys dedication to its employees and customers, showcasing a people-centric approach to management.

Unique fact: Paulo participated in an international development program with Lidl in Germany, where he learned the language and independently managed several stores.

Personality Overview

Objective Thinker

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Topics They Care About

Retail Strategy
As Strategy & Promotion Director, he is responsible for commercial strategic planning and developing promotional plans based on data analysis and market trends at Lidl Portugal.
People-Centric Leadership
Advocates for a close leadership style to empower and develop teams, often publicly praising his colleagues and emphasizing the importance of their well-being.
Operational Excellence
His experience spans sales, project management, and operations, giving him a holistic view of how to drive business objectives and ensure high performance across departments.

Media Appearances

Paulo has no verified media appearances

Work History

1-2023
Strategy & Promotion Director at Lidl Portugal
12-2013 - 12-2022
Sales Operation Executive / Diretor de Vendas at Lidl Portugal
4-2013 - 11-2013
Gestor de projetos at Lidl Portugal
1-2010 - 2-2012
Verkausfleiter/Chefe de Vendas at Lidl in Deutschland
2-2008 - 12-2009
Chefe de vendas at Lidl Portugal

Education

2004 - 2008
Licenciatura from Universidade de Coimbra

More Information

Social Presence :

Prographics :

Exp : 16 Location : Lisbon, Lisbon, Portugal Job Level : Mid-senior Designation : Strategy & Promotion Director at Lidl Portugal
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Insights For Selling To Paulo

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paulo is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Paulo

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Paulo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Paulo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Paulo

Personality Compatibility


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