Pedro Cebrian

Researcher
DISC Type : Cs

Head of Content & Social Media at Ferrari

Italy

Overview

Pedro has no verified overview

Personality Overview

Detail Oriented

Cost Conscious

Soft Communicator

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Pedro has no verified topics they care about

Media Appearances

Pedro has no verified media appearances

Work History

2-2023
Head of Content & Social Media at Ferrari
3-2022 - 2-2023
Senior Content & Fan Engagement Manager at Ferrari
2-2021
Lecturer in Sports Management at European Sport Business School
11-2018 - 2-2022
Head of Digital at Sauber Group
9-2017 - 11-2018
Head of Marketing at Real Federación Española de Vela

Education

2011 - 2012
Master in Innovation Management from KU Leuven
2007 - 2011
Joint Degree in Law and Business Management from University of Valencia

More Information

Social Presence :

Prographics :

Exp : 10 Location : Italy Job Level : Mid-senior Designation : Head of Content & Social Media at Ferrari
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Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Actively address their concerns around change, risk, and acceptance by users
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Pedro

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Pedro take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Pedro

Personality Compatibility


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