Pedro João Zahran Turqueto

Critic
DISC Type : C

Chief Executive Officer at Copa Energia

São Paulo, Brazil

Overview

Pedro João Zahran Turqueto is the CEO of Copa Energia, one of Brazils largest energy distributors. A Forbes Under 30 honoree with an MBA from Columbia Business School, he focuses on the energy transition and ESG initiatives. Colleagues describe him as entrepreneurial, innovative, and results-oriented.

He has a creative interest in film, having studied executive production at the Academia Internacional de Cinema. He frequently celebrates the multi-generational history of his familys businesses, including Copa Energia and Grupo Zahran, demonstrating a strong commitment to legacy and family values.

The inspiration for his familys 70-year-old energy company came from his grandfather bringing the first gas stove to his great-grandmother.

Personality Overview

ROI Driven

Precise

Negotiator

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Energy Transition
As CEO, he publicly discusses the strategic role of LPG (liquefied petroleum gas) in Brazil's energy transition and the company's goal to become a multi-energy platform.
Corporate Culture
He actively promotes a positive work environment, celebrating achievements like the 'Top Employer' certification and organizing events like 'Bring Your Child to Work Day'.
Family Business Legacy
He often highlights the 70-year history of Copa Energia and his family's involvement in other ventures like the RMC communications group, showing pride in their legacy.

Media Appearances

BM&C BUSINESS com Pedro Zahran Turqueto, CEO da Copa Energia. Featured in YouTube

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É NEGÓCIO, com Pedro Zahran Turqueto, CEO Copa Energia. Featured in YouTube

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Energy Summit 2025 - Pedro Turqueto, CEO da Copa Energia, e .... Featured in YouTube

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Work History

4-2025
Chief Executive Officer at Copa Energia
7-2022
Member Board Of Directors at Aura Minerals Inc
6-2021 - 4-2025
VP de Operações e Estratégia at Copa Energia
1-2021 - 6-2021
VP de Estratégia e Mercado at Copa Energia
12-2017 - 1-2021
Diretor de Desenvolvimento e Gestão at Copa Energia

Education

2018 - 2019
Master of Business Administration - MBA from Columbia Business School
2005 - 2010
Bacharel em Direito from Pontifícia Universidade Católica de São Paulo

More Information

Social Presence :

Prographics :

Exp : 16 Location : São Paulo, Brazil Job Level : Leadership Designation : Chief Executive Officer at Copa Energia
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Insights For Selling To Pedro João

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro João is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Pedro João

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Pedro João move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Pedro João take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Pedro João

Personality Compatibility


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