Pedro is a Business Development Manager at Southern Glazers Wine & Spirits with a strong background in on-premise account management and retail operations. He focuses on increasing market share and creating consumer brand awareness through targeted activations. He is a graduate of Colegio de Bachilleres del Estado de Baja California.
He demonstrates a passion for continuous learning, having recently obtained multiple advanced certifications from WSET and Cicerone. His professional interests include major industry players such as Diageo and PepsiCo.
Beyond traditional wine and spirits, Pedro holds a specialized WSET Level 2 Award in Sake, highlighting a unique and refined area of expertise.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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