Per Boye Rasmussen

Critic
DISC Type : C

Regional Vice President, Nordic, UK and Ireland. at Bosch

Ringsted, Region Zealand, Denmark

Overview

Per is the Vice President and Regional Director at Bosch, leading sales and strategy for the automotive aftermarket across 11 countries in Northern Europe, the UK, and Ireland. An experienced sales professional with an M. Sc. E. E. from the Technical University of Denmark, he manages a team of approximately 275 associates.

He maintains an interest in his alma mater, the Technical University of Denmark, and follows the work of the Robert Bosch Stiftung, the charitable foundation associated with his company.

He recently completed an entrepreneurship program at ESMT Berlin, demonstrating a commitment to continuous learning and innovative business concepts.

Personality Overview

Precise

ROI Driven

Negotiator

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Automotive Aftermarket
He is a long-time leader in Bosch's aftermarket division, responsible for parts, diagnostics, and workshop services across a large European region.
International Sales Strategy
His career at Bosch has consistently focused on leading sales and strategy for large, multi-country regions, managing teams of up to 275 associates.
Youth Skills Development
He publicly supports developing the next generation of automotive talent, highlighted by Bosch's sponsorship of the EuroSkills 2025 competition in Denmark.

Media Appearances

Per has no verified media appearances

Work History

5-2023
Regional Vice President, Nordic, UK and Ireland. at Bosch
6-2018
Regional Vice President at Bosch
5-2015
Sales Director at Bosch
4-2012 - 5-2015
Director, Bosch owned BCS at Bosch China
1-2009 - 4-2012
Technical Director and Workshop Concept Manager, Nordic at Bosch

Education

1-2025 - 7-2025
Entrepreneurship/Entrepreneurial Studies from ESMT Berlin
1986 - 1992
M.Sc.E.E from DTU - Technical University of Denmark

More Information

Social Presence :

Prographics :

Exp : 32 Location : Ringsted, Region Zealand, Denmark Job Level : Senior Designation : Regional Vice President, Nordic, UK and Ireland. at Bosch
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Insights For Selling To Per Boye

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Per Boye is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Per Boye

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Per Boye move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Per Boye take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Per Boye

Personality Compatibility


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