Per Boye Rasmussen in

Per Boye Rasmussen

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Regional Vice President, Nordic, UK and Ireland. at Bosch
📍 Ringsted, Region Zealand, Denmark

Per is the Vice President and Regional Director at Bosch, leading sales and strategy for the automotive aftermarket across 11 countries in Northern Europe, the UK, and Ireland. An experienced sales professional with an M. Sc. E. E. from the Technical University of Denmark, he manages a team of approximately 275 associates.

He maintains an interest in his alma mater, the Technical University of Denmark, and follows the work of the Robert Bosch Stiftung, the charitable foundation associated with his company.

He recently completed an entrepreneurship program at ESMT Berlin, demonstrating a commitment to continuous learning and innovative business concepts.

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Experience
32 Years
Current Role
Regional Vice President, Nordic, UK and Ireland.
Job Level
Senior
Location
Ringsted, Region Zealand, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Per cares about

Automotive Aftermarket
He is a long-time leader in Bosch's aftermarket division, responsible for parts, diagnostics, and workshop services across a large European region.
International Sales Strategy
His career at Bosch has consistently focused on leading sales and strategy for large, multi-country regions, managing teams of up to 275 associates.
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Career

Work history

5-2023
Regional Vice President, Nordic, UK and Ireland.
Bosch
6-2018
Regional Vice President
Bosch
5-2015
Sales Director
Bosch
4-2012 - 5-2015
Director, Bosch owned BCS
Bosch China
1-2009 - 4-2012
Technical Director and Workshop Concept Manager, Nordic
Bosch
In the press

Media appearances

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Education
1-2025 - 7-2025
Entrepreneurship/Entrepreneurial Studies
ESMT Berlin
1986 - 1992
M.Sc.E.E
DTU - Technical University of Denmark
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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