Pernilla Holmgren ♦️

Examiner
DISC Type : cs

Vice President Brand & Marketing at Mips

Sweden

Overview

Pernilla has no verified overview

Personality Overview

Late Adopter

Status Quo Seeker

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are always well-planned and adopt a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Pernilla has no verified topics they care about

Media Appearances

Pernilla has no verified media appearances

Work History

3-2024
Vice President Brand & Marketing at Mips
3-2022 - 4-2024
Global Head of Trade Marketing at Mips
1-2021 - 3-2022
Global Marketing Manager Dometic Home & Global Project Manager at Dometic
1-2020 - 5-2020
Global Senior Campaign Manager at Haglöfs AB
2-2016 - 12-2019
Senior Manager Retail Space at adidas Group

Education

1996 - 2001
Master's degree from Linköping University
1998 - 1999
Marketing from Université Toulouse 1

More Information

Social Presence :

Prographics :

Exp : 23 Location : Sweden Job Level : Senior Designation : Vice President Brand & Marketing at Mips
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Insights For Selling To Pernilla

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pernilla is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Pernilla

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Pernilla move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Pernilla take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Pernilla

Personality Compatibility


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