Pernille Appelon

Questioner
DISC Type : c

Head of CCO Office at Danica

Skanderborg, Central Denmark Region, Denmark

Overview

Pernille Appelon is the Head of CCO Office at Danica, focusing on connecting strategy, leadership, and business. With a background as a sales manager at Gjensidige and Mølholm Forsikring, she has extensive experience in the health and pension sector. She holds a bachelors degree from Business Academy Aarhus.

Personally, Pernille values clear thinking and deep connections, finding that living in the countryside helps her focus on what is truly important. She has been a board member for Rotary Skanderborg, indicating an interest in community involvement and professional networking beyond her primary career.

She describes her core professional function as building bridges between business, people, and decisions.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Strategic Leadership
Her role involves setting the strategic direction for the commercial business and connecting it with leadership and operations.
Health & Wellness
Previously worked as Sales Manager for Health at Gjensidige and focused on preventative health initiatives at Care Pension.
Business Development
Her experience as a Partner at Care Pension included business development, brand building, and relationship-based sales.

Media Appearances

Pernille has no verified media appearances

Work History

9-2022
Head of CCO Office at Danica
8-2020 - 9-2022
Salgschef - Sundhed at Gjensidige
8-2019 - 9-2022
Salgschef at Mølholm Forsikring
8-2018 - 11-2019
Bestyrelsesmedlem Rotary Skanderborg at Rotary International
12-2016 - 8-2019
Partner at Care Pension

Education

1-2023 - 4-2023
Bachelor's degree from Erhvervsakademi Aarhus | Business Academy Aarhus
10-2022 - 12-2022
Bachelor's degree from Erhvervsakademi Aarhus | Business Academy Aarhus

More Information

Social Presence :

Prographics :

Exp : 29 Location : Skanderborg, Central Denmark Region, Denmark Job Level : Mid-senior Designation : Head of CCO Office at Danica
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Insights For Selling To Pernille

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pernille is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Pernille

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pernille move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Pernille take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Pernille

Personality Compatibility


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