Pernille Stokholm Bøg

Captain
DISC Type : DS

Head of Marketing, Communications, CSR and Academy at PwC Danmark

Copenhagen, Capital Region of Denmark, Denmark

Overview

Pernille is a Partner and leader for Marketing, Communication, and Social Responsibility at PwC, where she is a member of the Executive Leadership team. With over 20 years of experience and education from Harvard University, she specializes in corporate branding and strategy. Colleagues describe her as sharp, creative, innovative, and analytical.

Outside her corporate work, Pernille has a deep and long-standing passion for Danish performing arts. She has a professional background as a freelance theatre critic for the national newspaper Politiken and has served on the jury for the prestigious Reumert Prize, which honors excellence in Danish theatre.

She successfully combines a top executive role at a major professional services firm with a professional background as a respected arts critic.

Personality Overview

Long-Term Thinker

Planner & Achiever

Consummate Professional

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Corporate Branding
Her focus for over 20 years has been on activating the brand potential within employees and telling credible, coherent stories about the business.
Social Responsibility
This is a formal part of her title at PwC ('Samfundsansvar'). She recently promoted the firm's support for Danmarks Indsamling, aiding children in crisis.
Content Marketing
Leads the development of innovative content marketing products, recently winning a silver medal at the Clever Content Awards 2026 for PwC's CXO Magasinet.

Media Appearances

Pernille has no verified media appearances

Work History

10-2011
Head of Marketing, Communications, CSR and Academy at PwC Danmark
4-2010 - 11-2011
Teaterskribent, freelance at Politiken
3-2010 - 10-2011
Head of Communications at PwC in Denmark
8-2008 - 11-2011
Member of Årets Reumert Juryen at Bikubenfonden
3-2008 - 3-2010
Chief Consultant at Lead Agency

Education

2019 - 2019
Kursus i bestyrelsesarbejde from PwC's Academy
2016 - 2016
Leading Professional Service Firms from Harvard University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Marketing, Communications, CSR and Academy at PwC Danmark
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Insights For Selling To Pernille Stokholm

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pernille Stokholm is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Pernille Stokholm

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Pernille Stokholm move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Pernille Stokholm take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Pernille Stokholm

Personality Compatibility


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