Perry Haydn Taylor 💚

Go-getter
DISC Type : d

Consultant Creative Director at Boden

London Area, United Kingdom

Overview

Perry is the founder of big fish®, a B-Corp certified consultancy he started in 1994 to help entrepreneurial brands grow. With a background in graphic design from Central St. Martins, he has spent over 30 years as a creative director and brand strategist for companies like Boden, Gü, and Dorset Cereals.

Outside of his branding work, Perry is an avid climate campaigner who believes business should be a force for good. He is passionate about typography and surfing, and enjoys applying a startup mentality to all aspects of life. He lives in Somerset and works in London.

Unique fact: He recently rebranded Diddly Squat Farm Shop for Jeremy Clarkson and has named his three daughters after typefaces: Perpetua, Helvetica, and Clarendon.

Personality Overview

Direct & Candid

Vision Oriented

Fast-Paced

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Ethical Branding
Founded and leads big fish®, a B-Corp certified consultancy dedicated to helping brands that are a force for good through strategic and creative services.
Startup Mentality
Advises founders to avoid early-stage paid advertising and believes all businesses, regardless of size, should adopt a nimble and challenger mindset to succeed.
Sustainable Innovation
Expresses excitement for businesses that turn waste into valuable materials, such as using discarded agave from tequila production to create surfboards.

Media Appearances

Perry has no verified media appearances

Work History

5-2010 - 10-2017
Consultant Creative Director at Boden
3-2008 - 6-2019
Co-owner at Cornishware
2002 - 3-2010
Consultant Creative Director at Gu Chocolate puds
9-1994
Founder at big fish®

Education

1985 - 1989
BA Hons from Central St. Martins School of Art
1979 - 1984
Education details unavailable from Marlborough College

More Information

Social Presence :

Prographics :

Exp : 23 Location : London Area, United Kingdom Job Level : Leadership Designation : Consultant Creative Director at Boden
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Insights For Selling To Perry

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Perry is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Perry

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Perry move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Perry take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Perry

Personality Compatibility


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