Perry Haydn Taylor 💚

Perry is the founder of big fish®, a B-Corp certified consultancy he started in 1994 to help entrepreneurial brands grow. With a background in graphic design from Central St. Martins, he has spent over 30 years as a creative director and brand strategist for companies like Boden, Gü, and Dorset Cereals.

Outside of his branding work, Perry is an avid climate campaigner who believes business should be a force for good. He is passionate about typography and surfing, and enjoys applying a startup mentality to all aspects of life. He lives in Somerset and works in London.

Unique fact: He recently rebranded Diddly Squat Farm Shop for Jeremy Clarkson and has named his three daughters after typefaces: Perpetua, Helvetica, and Clarendon.