Perry Haydn Taylor 💚 in

Perry Haydn Taylor 💚

Go-getter · DISC type d
Consultant Creative Director at Boden
📍 London Area, United Kingdom

Perry is the founder of big fish®, a B-Corp certified consultancy he started in 1994 to help entrepreneurial brands grow. With a background in graphic design from Central St. Martins, he has spent over 30 years as a creative director and brand strategist for companies like Boden, Gü, and Dorset Cereals.

Outside of his branding work, Perry is an avid climate campaigner who believes business should be a force for good. He is passionate about typography and surfing, and enjoys applying a startup mentality to all aspects of life. He lives in Somerset and works in London.

Unique fact: He recently rebranded Diddly Squat Farm Shop for Jeremy Clarkson and has named his three daughters after typefaces: Perpetua, Helvetica, and Clarendon.

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Experience
23 Years
Current Role
Consultant Creative Director
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

How Perry shows up

Direct & Candid
Vision Oriented
Fast-Paced

They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Priorities

Topics Perry cares about

Ethical Branding
Founded and leads big fish®, a B-Corp certified consultancy dedicated to helping brands that are a force for good through strategic and creative services.
Startup Mentality
Advises founders to avoid early-stage paid advertising and believes all businesses, regardless of size, should adopt a nimble and challenger mindset to succeed.
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Career

Work history

5-2010 - 10-2017
Consultant Creative Director
Boden
3-2008 - 6-2019
Co-owner
Cornishware
2002 - 3-2010
Consultant Creative Director
Gu Chocolate puds
9-1994
Founder
big fish®
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1985 - 1989
BA Hons
Central St. Martins School of Art
1979 - 1984
Education details unavailable
Marlborough College
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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