Pete Hardie

Critic
DISC Type : C

Head of Product at Endless Commerce

Santa Barbara, California, United States

Overview

Pete is the Head of Product at Endless Commerce with a deep background in e-commerce and Shopify development. He previously co-founded Bonshore, a Shopify development agency, and managed e-commerce for major brands at Pentland Brands. He holds a Bachelors degree from Newcastle University and an ECBA certification.

Outside of his primary role, Pete is an active entrepreneur and founder of Longshore, where he pursues interesting side projects. He is exploring a move away from social media towards more intentional communication methods like email. He has an interest in surfing and follows brands like Hurley and WIRED.

He is actively looking for tools to help his team better understand their codebase, which is split across multiple repositories.

Personality Overview

Objective Thinker

Negotiator

Critic

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

E-commerce Stacks
His career at Pentland Brands and as a co-founder of a Shopify agency shows deep experience in building and managing e-commerce technology.
Founder Experience
He has founded or co-founded multiple ventures, including Bonshore and Longshore, demonstrating a strong entrepreneurial drive and experience.
Codebase Tools
He recently expressed a need for tools that can help his team understand their complex codebase, which is spread across multiple repositories.

Media Appearances

Pete has no verified media appearances

Work History

3-2025
Head of Product at Endless Commerce
1-2025
Founder at Longshore
6-2022 - 12-2024
Co-Founder at Bonshore
1-2020 - 6-2022
E-commerce Manager at Pentland Brands
4-2019 - 12-2019
Digital Trading Manager at Pentland Brands

Education

2004 - 2007
Bachelor's degree from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Santa Barbara, California, United States Job Level : Mid-senior Designation : Head of Product at Endless Commerce
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Insights For Selling To Pete

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pete is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Pete

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Pete move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Pete take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Pete

Personality Compatibility


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