Pete Hardie in

Pete Hardie

Critic · DISC type C
Head of Product at Endless Commerce
📍 Santa Barbara, California, United States

Pete is the Head of Product at Endless Commerce with a deep background in e-commerce and Shopify development. He previously co-founded Bonshore, a Shopify development agency, and managed e-commerce for major brands at Pentland Brands. He holds a Bachelors degree from Newcastle University and an ECBA certification.

Outside of his primary role, Pete is an active entrepreneur and founder of Longshore, where he pursues interesting side projects. He is exploring a move away from social media towards more intentional communication methods like email. He has an interest in surfing and follows brands like Hurley and WIRED.

He is actively looking for tools to help his team better understand their codebase, which is split across multiple repositories.

Read the full overview →
Experience
8 Years
Current Role
Head of Product
Job Level
Mid-senior
Location
Santa Barbara, California, United States
Personality Overview

How Pete shows up

Objective Thinker
Negotiator
Critic

They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Pete cares about

E-commerce Stacks
His career at Pentland Brands and as a co-founder of a Shopify agency shows deep experience in building and managing e-commerce technology.
Founder Experience
He has founded or co-founded multiple ventures, including Bonshore and Longshore, demonstrating a strong entrepreneurial drive and experience.
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Career

Work history

3-2025
Head of Product
Endless Commerce
1-2025
Founder
Longshore
6-2022 - 12-2024
Co-Founder
Bonshore
1-2020 - 6-2022
E-commerce Manager
Pentland Brands
4-2019 - 12-2019
Digital Trading Manager
Pentland Brands
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2004 - 2007
Bachelor's degree
Newcastle University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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