Pete Van Neste

Doer
DISC Type : ds

Chief Revenue Officer (CRO) at Pinpoint

London, England, United Kingdom

Overview

Pete Van Neste is the Chief Revenue Officer at Pinpoint, where he leads all go-to-market functions, including marketing, sales, and partnerships. With a background that started in marketing, he now focuses on driving sustainable growth in the competitive SaaS space. People who have worked with him describe him as determined, persistent, and a devoted leader.

Pete founded and ran an audio-visual hire and event production company for eight years, successfully growing it before its acquisition.

Personality Overview

Strategic Planner

Fast-paced

Deliberate Doer

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Go-to-Market Strategy
He designs and executes the GTM strategy across marketing, sales, and partnerships at Pinpoint, focusing on building a scalable model with strong unit economics.
Sales Coaching
His recent hiring posts for a VP of Sales emphasize a hands-on, coaching-first leadership style to improve team productivity and execution on complex enterprise deals.
Responsible AI
He recently shared his pride in Pinpoint achieving the ISO 42001 certification, highlighting the importance of building and managing AI with fairness and transparency.

Media Appearances

Pete has no verified media appearances

Work History

1-2022
Chief Revenue Officer (CRO) at Pinpoint
1-2019 - 1-2022
Head of Marketing at Pinpoint
1-2015
Consultant at We Compose
8-2008 - 4-2016
Managing Director at Stagetex Audio Visual (AV) Hire

Education

2006 - 2009
BA(Hons) from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Pinpoint
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Insights For Selling To Pete

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pete is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Pete

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Pete move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Pete take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Pete

Personality Compatibility


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