Peter E.

Examiner
DISC Type : cs

Chief Executive Officer at Cosy Direct - Educational Equipment and Supplies

Tutbury, England, United Kingdom

Overview

Peter is the CEO and founder of Cosy Direct, a rapidly growing global supplier of educational equipment. With a background from Kings College London and an MBA, he has extensive experience in scaling businesses, focusing on sustainability, social value, and pro-nature product development for early childhood education.

Deeply committed to his community, Peter serves as the Deputy Lieutenant for Derbyshire and is actively involved in numerous local initiatives. He founded a six-figure fundraiser that provides free holidays for hundreds of children annually and is a patron and chair for several youth-focused organizations.

His business, Cosy Direct, was mentioned in the Houses of Parliament for winning a Kings Award for Enterprise.

Personality Overview

Tough To Convince

Unexpressive

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Early Childhood
As the founder of an educational supply company, his entire professional focus is on developing innovative, pro-nature products and ideas for educators and children globally.
Social Enterprise
He champions a business model that blends profit with purpose, using a 10% fund for a foundation and creating tangible social value through his company's operations.
Community Leadership
Holds significant civic roles, including Deputy Lieutenant for Derbyshire and Deputy Chair for the King's Award for Enterprise, indicating a deep investment in local prosperity.

Media Appearances

Peter has no verified media appearances

Work History

6-2011
Chief Executive Officer at Cosy Direct - Educational Equipment and Supplies
4-1993 - 4-2010
Managing Director at TTS Group Ltd

Education

1989 - 1991
Geography from King's College London
2008 - 2011
MBA from Sheffield Hallam University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Tutbury, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Cosy Direct - Educational Equipment and Supplies
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Peter

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Peter take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Peter

Personality Compatibility


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