Peter Friedli

Critic
DISC Type : C

Career transition at Career Break

Zurich, Zurich, Switzerland

Overview

Peter Friedli is a technology and innovation consultant with over a dozen years of experience, specializing in digital transformation for the public security and defence sectors. He holds a PhD in Physics from ETH Zürich and was formerly a Partner at eraneos Switzerland before starting a career transition.

He is a long-serving militia officer in the Swiss Army, recently promoted to the rank of Major in the Cyber Command. His interests include the emerging "New Space Economy, " having recently completed a professional education course on the topic at MIT.

He combines a deep civilian expertise in technology consulting with a high-ranking military career in cyber defence.

Personality Overview

Critic

Negotiator

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Public Sector Security
Was a Partner at eraneos, leading projects in digital transformation and innovation specifically for public security and defence clients, including the Swiss Armed Forces.
Cyber Defence
Was recently promoted to Major in the Swiss Army's Cyber Command, demonstrating a high-level commitment and expertise in national cyber security.
New Space Economy
Completed an MIT course on this subject, showing interest in the ecosystem's new business models, technologies, and public-private partnerships.

Media Appearances

Peter has no verified media appearances

Work History

9-2025
Career transition at Career Break
9-2003
Milizoffizier at Schweizer Armee
1-2023 - 8-2025
Partner Public Security & Defence at eraneos Switzerland
1-2018 - 12-2022
Senior Manager, Head of Public Security at eraneos Switzerland
2-2013 - 12-2017
Senior Consultant / Consultant at eraneos Switzerland

Education

Doctor of Philosophy (PhD) from ETH Zürich
Certificate of Advanced Studies from University of Applied Sciences and Arts Northwestern Switzerland FHNW

More Information

Social Presence :

Prographics :

Exp : 22 Location : Zurich, Zurich, Switzerland Job Level : N/A Designation : Career transition at Career Break
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Peter

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Peter take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Peter

Personality Compatibility


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