Peter Guba is the Founder & CEO of Profit Mill, specializing in profitable B2B lead generation. Leveraging over eight years of experience at Google managing 1, 000+ ad accounts, he is an expert in multi-channel paid advertising. People he has worked with often describe him as thoughtful, professional, and innovative.
Outside of his primary role, Peter is passionate about mentoring founders on ad strategy and CRO through organizations like Founders, Inc. , Forum Ventures, and TinySeed. He is an active member of the Exit Five marketing community and shows a keen interest in exploring and using new AI tools.
He once almost skipped a Friday night out with his best friends because he preferred to spend the time tinkering with new AI tools.
Read the full overview →They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships. They respond well to strong and respectful communication.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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