Peter Guba 🔥

Judge
DISC Type : Dc

Paid Ads Mentor at TinySeed

Detroit, Michigan, United States

Overview

Peter Guba is the Founder & CEO of Profit Mill, specializing in profitable B2B lead generation. Leveraging over eight years of experience at Google managing 1, 000+ ad accounts, he is an expert in multi-channel paid advertising. People he has worked with often describe him as thoughtful, professional, and innovative.

Outside of his primary role, Peter is passionate about mentoring founders on ad strategy and CRO through organizations like Founders, Inc. , Forum Ventures, and TinySeed. He is an active member of the Exit Five marketing community and shows a keen interest in exploring and using new AI tools.

He once almost skipped a Friday night out with his best friends because he preferred to spend the time tinkering with new AI tools.

Personality Overview

Features Driven

Fast But Wary

Demanding

They like to be in a position where they can control the conversation and terms.  They are not focused on building rapport and relationships. They respond well to strong and respectful communication.

Topics They Care About

Profitable Ad Spend
His entire professional focus is on turning B2B ad spend into a sustainable and profitable revenue engine, moving beyond just scaling budgets.
Conversion Rate Optimization (CRO)
He recently participated in the 'Above the Fold' CRO conference and was a guest on the 'CRO Crimes' podcast, indicating a strong focus on website conversion.
AI Productivity Tools
He has recently posted about his excitement for tinkering with AI tools like Claude Cowork, even preferring it over social plans.

Media Appearances

Peter has no verified media appearances

Work History

5-2025
Paid Ads Mentor at TinySeed
3-2025 - 2-2026
Member at Exit Five
1-2025
Paid Ads Mentor at Forum Ventures
11-2024
Paid Ads Mentor at Founders, Inc.
7-2024 - 1-2025
Director of Lead Generation at Arbor Growth

Education

2017 - 2020
Master of Business Administration (MBA) from University of Toronto - Rotman School of Management
2019 - 2019
Creative Destruction Lab from Creative Destruction Lab

More Information

Social Presence :

Prographics :

Exp : 14 Location : Detroit, Michigan, United States Job Level : Leadership Designation : Paid Ads Mentor at TinySeed
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Peter

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They can take decisions very fast if you manage to convince them.
  • Can Peter take some risk or not?

  • The risks don’t matter much to them.

You And Peter

Personality Compatibility


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