Tanner Bond

Initiator
DISC Type : Di

Founder at RoboCMO

Austin, Texas, United States

Overview

Tanner Bond is a Go-To-Market Engineer and the founder of RoboCMO, where he builds automated data and campaign systems for B2SMBs using Clay. A Harvard Law School graduate, his background includes senior marketing leadership roles focused on demand generation and growth strategy at companies like San and Modernize.

Outside of work, Tanner displays a sharp sense of humor through his commentary on holiday films like "Home Alone" and "Fred Clause. " He is an active networker, attending industry events such as SXSW and other marketing conferences to connect with peers and discuss business development.

He holds a Juris Doctor from Harvard Law School, an unconventional background for his current career in marketing and sales automation.

Personality Overview

Conviction Driven

Risk-Accepting

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

GTM Automation
His core business is building automated data pipelines and enrichment workflows, specifically using Clay, to help sales teams focus on high-value activities.
B2SMB Marketing
He specializes in advising and creating scalable inbound demand systems for early-stage companies that sell to small and medium-sized businesses.
Supportive Leadership
Recommendations repeatedly praise him as a supportive, composed, and trustworthy manager who empowers his team and avoids micromanagement.

Media Appearances

RoboCMO | Tanner Bond | Substack. Featured in Substack

See Now

Work History

12-2023
Founder at RoboCMO
10-2021 - 11-2023
VP of Marketing at Sana
3-2020 - 10-2021
Head of Marketing at Sana
7-2019 - 3-2020
Sr. Director, B2B Marketing at Modernize
12-2015 - 6-2019
Director of Demand Generation at Modernize

Education

BA from The University of North Carolina at Chapel Hill
JD from Harvard Law School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Austin, Texas, United States Job Level : Leadership Designation : Founder at RoboCMO
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Insights For Selling To Tanner

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanner is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Tanner

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Tanner move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Tanner take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Tanner

Personality Compatibility


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