Peter Guido

Evaluator
DISC Type : Sdc

Vice President Customer Development at Bimbo Bakeries USA

Peoria, Arizona, United States

Overview

Peter Guido is the Vice President of Customer Development at Bimbo Bakeries USA, where he focuses on strategic partnerships and growth. He has progressed through several leadership roles within the company, leveraging his expertise in sales operations and category insights. He holds a Masters Degree from the WESTERN ASSOCIATION OF FOOD CHAINS INC.

While his professional life is well-documented, public information on his personal hobbies is limited. Given his long-standing career focus in the Southern California and Western US markets, he may follow local sports and cultural events.

He has built his entire senior career within Bimbo Bakeries USA, advancing from Senior Sales Director to his current Vice President role.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Strategic Partnerships
His role centers on advancing strategic partnerships that drive growth, profitability, and sustainability for Bimbo Bakeries USA.
Food Industry Growth
Has held multiple growth-focused roles and is actively involved in the food and beverage industry, including attending events like the Sweets n Snacks Expo.
Leadership Development
Actively engages with organizations like the Western Association of Food Chains (WAFC) and acknowledges the importance of education and leadership partnerships.

Media Appearances

Peter has no verified media appearances

Work History

Vice President Customer Development at Bimbo Bakeries USA
Vice President of Growth at Bimbo Bakeries USA
Senior Director of Customers at Bimbo Bakeries USA
Senior Sales Director at Bimbo Bakeries USA

Education

2000 - 2000
Master's Degree from WESTERN ASSOCIATION OF FOOD CHAINS INC
1984 - 1986
Business Administration and Management from Orange Coast College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Peoria, Arizona, United States Job Level : Senior Designation : Vice President Customer Development at Bimbo Bakeries USA
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Peter

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Peter take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Peter

Personality Compatibility


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