Peter Hüttig

Questioner
DISC Type : c

Senior Performance Strategist at Sunrise

Malmo, Skåne County, Sweden

Overview

Peter is an experienced marketing leader specializing in performance marketing, digital strategy, and analytics. He has managed teams and budgets in both corporate and startup environments, leveraging his Masters degree in Intercultural Communication from the University of London. Colleagues describe him as competent, constructive, and passionate about driving business results.

Outside of his marketing career, Peter has a strong connection to the music industry. He has practical experience in this field, having previously worked as a manager for a musical artist, blending his strategic skills with a personal passion for music and promotion.

He has direct experience managing artists, showcasing a unique blend of corporate marketing expertise and creative industry know-how.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Performance Marketing
His entire career is focused on driving results through SEM, CRO, paid social, and analytics, holding senior roles in this specific field.
Marketing Leadership
He has a demonstrated history of leading marketing departments, managing specialists, and overseeing budgets at companies like Topdanmark and DEKRA Danmark.
Digital Strategy
A core responsibility in his previous roles involved defining the overall online strategy for major brands in the Danish market.

Media Appearances

Peter has no verified media appearances

Work History

2-2026
Senior Performance Strategist at Sunrise
9-2025
Consultant at Ludvigs Podcast
2-2025
Partner at Betamachines
2-2022 - 1-2025
Performance Marketing Manager at Topdanmark
6-2021 - 1-2022
Head of Marketing at DEKRA Danmark

Education

2011 - 2012
Master's degree from Birkbeck, University of London
2017 - 2017
Diploma from Mannaz | Kurser, uddannelser og konsulentydelser

More Information

Social Presence :

Prographics :

Exp : 15 Location : Malmo, Skåne County, Sweden Job Level : Junior Designation : Senior Performance Strategist at Sunrise
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Peter

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Peter take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Peter

Personality Compatibility


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