Peter Larsen

Evaluator
DISC Type : Cds

Client Service Director at Spring Family - Spring

Dänemark

Overview

Peter is a Client Service Director at Spring with extensive experience in management, marketing, and sales for many of Denmarks best-known brands. He studied Marketing Management at the University of Southern Denmark. People who have worked with him or been taught by him often call him competent, structured, and inspiring.

Outside of his direct client work, Peter shows a keen interest in the strategies of iconic global brands like The LEGO Group and Fiskars Group. He also advocates for corporate environmental responsibility, believing every company has a role to play in creating a sustainable future, regardless of its direct impact.

He was the first external marketing instructor hired by IBC Kurser for a new business program in 2007.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Strategic Branding
His entire career focuses on developing strong market positions and brand strategies for both established and aspiring companies in Denmark.
Marketing Effectiveness
He emphasizes helping clients achieve optimal utilization and effect from their marketing budgets, a key theme in his professional posts.
Cultural Adaptation
He champions "transcreation, " ensuring marketing messages are properly adapted to local cultures, values, and humor for maximum impact across markets.

Media Appearances

Peter has no verified media appearances

Work History

7-2025
Client Service Director at Spring Family - Spring
7-2022 - 8-2025
Commercial Director at Spring Family - ZUPA
9-2018 - 6-2022
Client Services Director at Brandhouse
5-2016 - 9-2018
Kontaktdirektør at Markant reklamebureau A/S
4-2013 - 5-2016
Client Services Director at Brandhouse

Education

2000 - 2002
HD Marketing Management from Syddansk Universitet - University of Southern Denmark
2001 - 2002
Projektledelse from DIEU

More Information

Social Presence :

Prographics :

Exp : 12 Location : Dänemark Job Level : Mid-senior Designation : Client Service Director at Spring Family - Spring
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Peter

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Peter take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Peter

Personality Compatibility


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