Peter Lewis
Login to view DISC.Peter Lewis is the Chief Commercial Officer at SXSW, where he has built his career since 2009. He directs the festivals entire commercial strategy, leading teams across partnerships, sales, marketing, and communications. He is responsible for managing hundreds of global brand alignments and driving the events commercial growth.
A graduate of the University of Texas at Austin, Peter is a devoted father and a lifelong Chicago Cubs fan. He is passionate about fostering deep human connections and values storytelling that captures the heart of an event, often publicly praising the work of his team and partners.
He has overseen SXSWs expansion to international markets like Australia and manages over 700 brand partnerships annually.
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