Peter Lowes

Visionary
DISC Type : Ds

Co-Founder & Managing Director at Present Works

Leeds, England, United Kingdom

Overview

Peter Lowes is the Co-Founder and Managing Director at Present Works, a marketing collective he established. With over a decade in digital marketing and a BA from the University of Leeds, he specializes in strategy and sustainable growth. He was named one of Insider Medias "42 Under 42".

Outside of his primary work, Peter has a passion for football, notably founding Turnstile. co. uk, a Facebook community for nostalgic football fans. He also applied his strategic skills to support the Leeds 2023 bid for European Capital of Culture, showing a commitment to local creative initiatives.

He grew a personal project, a football-focused Facebook page, from a notebook idea into a community of nearly 20, 000 people that reached over a million users weekly.

Personality Overview

Early Adopter

Objective Evaluator

Goal-Oriented

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Marketing Strategy
His entire career is focused on developing and delivering marketing strategies that drive sustainable business growth for clients of all sizes.
B2B Branding
He recently discussed the challenges and conventions of B2B branding, questioning why so many companies default to the color blue to signal reliability.
Content Simplification
Peter advocates for "intentional simplicity" in marketing, believing that saying less can often lead to greater impact and that 'less is more'.

Media Appearances

Peter has no verified media appearances

Work History

9-2018
Co-Founder & Managing Director at Present Works
9-2017 - 8-2018
Creative Strategist at Epiphany Search
4-2017 - 8-2018
Editor In Chief at Turnstile.co.uk
10-2016 - 3-2018
Head Of Content at HeadOfffice™
7-2015 - 10-2016
Head of Social Content at Epiphany Search

Education

2007 - 2010
BA (Hons) from University of Leeds
2000 - 2007
Education details unavailable from English Martyrs School & Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Leeds, England, United Kingdom Job Level : Leadership Designation : Co-Founder & Managing Director at Present Works
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Peter

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Peter take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Peter

Personality Compatibility


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