Rob Pringle

Observer
DISC Type : ic

Chief Technology Officer at SmartestEnergy

London, England, United Kingdom

Overview

Rob Pringle is the Chief Technology Officer at SmartestEnergy, leveraging over 25 years of experience in the energy sector to lead complex transformation initiatives. A graduate of Aston University with an executive leadership certification from Oxford, he oversees global IT, customer product management, and large-scale platform transformations. Colleagues describe him as having a brilliant combination of IT and business knowledge.

Passionate about fostering a positive work environment, Rob describes himself as an "energy geek" who enjoys building high-performance teams that have fun while delivering results. He is deeply committed to enabling others to succeed and focuses on people development and building long-term business relationships.

He co-founded and chaired the European Energy Trading CIO Forum to boost innovation and efficiency in the sector.

Personality Overview

Assertive

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Energy Transition
As CTO of a company leading the way to net-zero, his work is centered on supporting the transition to a decentralized, renewable energy system.
Data-Driven Business
He has stated that "data, information, and insight are really the heart" of his company's business model, emphasizing its use for analytics and risk management.
Renewable Energy Tech
In recent interviews, he has discussed the growing importance of renewable energy certifications as a commodity and the technology required to track them.

Media Appearances

Rob has no verified media appearances

Work History

10-2019
Chief Technology Officer at SmartestEnergy
5-2018 - 9-2019
Manager, Distributed Energy Platform at Shell
11-2016 - 4-2018
Consultant at Shell
11-2016 - 4-2018
Director at Bosgrove Limited
6-2012 - 10-2016
Co-Founder and Chairman at European Energy Trading CIO Forum

Education

1987 - 1991
BSc (Hons) from Aston University

More Information

Social Presence :

Prographics :

Exp : 35 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Technology Officer at SmartestEnergy
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rob

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Rob take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Rob

Personality Compatibility


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