Peter Schrooyen

Enthusiast
DISC Type : i

Chief R&D Officer at Flora Food Group

Netherlands

Overview

Peter Schrooyen is the Chief R&D Officer at Flora Food Group, bringing over 25 years of global FMCG experience. He holds a PhD in Chemical Engineering from the University of Twente and has a proven track record in innovation and sustainability.

Peter has lived and worked across Europe, Asia, and North America. He is interested in autonomous robots and their application in agriculture to reduce waste and improve yields.

He has contributed to business strategy for multibillion-dollar brand portfolios as an R&D representative on various regional boards.

Personality Overview

Non-Confrontational

Story Driven

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

R&D Leadership
As Chief R&D Officer at Flora Food Group, he is responsible for all R&D activities across a portfolio of well-known brands.
Sustainable Innovation
His career highlights include a proven track record in innovation, product superiority, cost savings, and sustainability, emphasizing environmentally conscious solutions.
Global Business Strategy
Peter has served as an R&D representative on various regional boards for a decade, contributing to business strategy and multibillion-dollar brand portfolios.

Media Appearances

Efficient sharing of knowledge, skills and underused equipment, a logical choice for Flora Food Group. Featured in Wageningen University & Research (WUR)

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Flora Food Group Hosts Third Annual Next Generation of Food Conference in Wageningen. Featured in Flora Food Group (press release)

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City of Brantford leadership visits Flora Food Group’s Wageningen Food Science Centre. Featured in A Better Plant‑Based Future

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Work History

4-2026
Chief R&D Officer at Flora Food Group
1-2025 - 3-2026
Global Vice President R&D Skin Care & Prestige at Unilever
11-2023 - 12-2024
Senior Vice President R&D Beauty & Wellbeing North-America, Site Leader Trumbull R&D, Board Member at Unilever
9-2022 - 11-2023
Head of R&D Beauty & Wellbeing North America at Unilever
6-2019 - 9-2022
Vice President R&D, Site Leader Shanghai R&D, Regional Board Member North Asia at Unilever

Education

1994 - 1999
PhD from University of Twente
1989 - 1994
ir from Ghent University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Netherlands Job Level : Leadership Designation : Chief R&D Officer at Flora Food Group
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Peter

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Peter take some risk or not?

  • They can take some low-probability risks if needed.

You And Peter

Personality Compatibility


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