Addie Meyer

Enthusiast
DISC Type : i

Director, Artist and Label Services at Universal Music Group

Rumson, New Jersey, United States

Overview

Addie Meyer is the Director of Artist & Label Services at Universal Music Group, where she has progressed through roles of increasing responsibility. A graduate of Drexel University, her expertise lies in e-commerce services, account management, and direct-to-consumer strategy. She also co-founded the publication Hooks and Verses, serving as its Editor-in-Chief.

Based on her reflections, Addie recognizes the significant role technology plays in our daily lives and its deep integration into personal and professional spheres. She has also shown support for social justice causes through her public posts, indicating an awareness of and engagement with important societal issues.

Unique fact: Addie successfully managed the project to launch the official e-commerce store for The Beatles.

Personality Overview

Non-Confrontational

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Artist & Label Services
As a Director at Universal Music Group, she is deeply involved in managing services and strategies for artists and labels, a core part of her professional focus.
D2C Music Commerce
Her background includes roles like Senior D2C Account Manager at Fame House, where she coordinated the setup and launch of client stores and products.
Career Progression
She has expressed pride in her rapid career advancement, moving into roles she once thought were not possible, highlighting a focus on professional growth.

Media Appearances

Addie has no verified media appearances

Work History

3-2025
Director, Artist and Label Services at Universal Music Group
3-2022 - 3-2025
Associate Director, Artist & Label Services at Universal Music Group
9-2016 - 3-2022
Senior Manager, Ecommerce Services at Universal Music Group
3-2019 - 3-2020
Senior D2C Account Manager at Fame House
6-2017 - 2-2019
D2C Account Manager at Fame House

Education

2014 - 2016
Communication and Media Studies from Drexel University
2012 - 2014
Communication and Media Studies from Roger Williams University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Rumson, New Jersey, United States Job Level : Mid-senior Designation : Director, Artist and Label Services at Universal Music Group
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Insights For Selling To Addie

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Addie is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Addie

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Addie move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Addie take some risk or not?

  • They can take some low-probability risks if needed.

You And Addie

Personality Compatibility


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