Phebe Wong

Wildcard
DISC Type : isc

Marketing Manager at Berry Bros. & Rudd Ltd

Hong Kong SAR

Overview

Phebe Wong is a seasoned Marketing Manager at Berry Bros. & Rudd, leveraging over eight years of experience in the wine and spirits industry. She oversees marketing strategy and budget management for Hong Kong, Singapore, and Japan. A University of Wisconsin-Madison graduate with a WSET Level 3 certification, she is described by colleagues as intelligent, hard-working, and dedicated.

During her time at university, Phebe was a founding member of the Asian Sisterhood Alliance, an interest group created to unify Asian women on campus. This organization later became the first Asian-interest sorority at the university, focused on sisterhood, leadership, and promoting Asian awareness.

Unique fact: Phebe helped establish the 44th chapter of the alpha Kappa Delta Phi Sorority, Inc. at the University of Wisconsin-Madison.

Personality Overview

ROI Driven

Friendly But Slow

Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Wine & Spirits Marketing
Her entire career has been dedicated to marketing in the wine and spirits industry, developing strategies for private sales and wholesale teams.
Asian Wine Market
She has been quoted in publications discussing the growing interest and acceptance of wines from Asian countries among consumers in Hong Kong.
Brand Management
A core part of her role involves being a brand custodian, ensuring brand governance and protecting brand equity for a historic company.

Media Appearances

Phebe has no verified media appearances

Work History

4-2018
Marketing Manager at Berry Bros. & Rudd Ltd
4-2015 - 3-2018
Assistant Marketing Manager at Berry Bros. & Rudd Ltd
4-2013 - 3-2015
Marketing Executive at Berry Bros. & Rudd Ltd
9-2011 - 3-2013
Marketing Executive at Summergate
5-2010 - 8-2011
Sales Coordinator at Summergate

Education

2005 - 2009
Bachelor of Arts (BA) from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 15 Location : Hong Kong SAR Job Level : Middle Designation : Marketing Manager at Berry Bros. & Rudd Ltd
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Insights For Selling To Phebe

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phebe is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Phebe

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Phebe move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Phebe take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Phebe

Personality Compatibility


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