Phil Greenhalgh

Harmonizer
DISC Type : SI

Board Advisor at SURREAL

West Midlands, England, United Kingdom

Overview

Phil is a veteran leader in the fast-moving consumer goods industry with three decades of experience at companies like Cadbury, Mondelez, and Grenade. He holds a BSc from Loughborough University and is recognized for driving transformative 4x growth at Grenade. Colleagues describe him as an inspiring, strategic, and exceptional coach who leads with both head and heart.

Outside of his executive roles, Phil values long-term professional relationships, as shown by his continued connection with colleagues from early in his career. While at Mondelez, he was involved in supporting the ParalympicsGB Supercharge campaign, demonstrating a commitment to community and charitable causes.

His career came full-circle when he led Grenade through its acquisition by Mondelez, the same company that had acquired his first employer, Cadbury.

Personality Overview

People-Oriented

Socially Adept

Diplomatic

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Transformative Growth
He has a proven track record of driving significant business expansion, highlighted by growing the Grenade business 4x during his six-year tenure as a leader there.
FMCG Brand Building
With 30 years of experience at Cadbury, Mondelez, and Grenade, he is an expert in creating and scaling brands in the competitive consumer goods market.
Leadership & Coaching
His current work as a consultant, advisor, and coach, combined with recommendations praising him as a mentor, shows his passion for developing talent and leading teams.

Media Appearances

Phil has no verified media appearances

Work History

8-2025
Board Advisor at SURREAL
1-2020 - 1-2025
Managing Director at Grenade
2-2019 - 12-2019
Sales Director at Grenade
4-2018 - 2-2019
Associate at Total Negotiation
4-2018 - 2-2019
Founder & Director at Unlocking Sales Potential

Education

1991 - 1995
BSc from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 7 Location : West Midlands, England, United Kingdom Job Level : N/A Designation : Board Advisor at SURREAL
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Insights For Selling To Phil

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • When asking them questions, sound relatable and informal
  • Show them how they look good by making this decision

DONT's

  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phil is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Phil

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Phil move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Phil take some risk or not?

  • They probably won’t put a lot at risk.

You And Phil

Personality Compatibility


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