Phil Turner-Naylor

Doer
DISC Type : ds

Head of Marketing at Jollyes Pets

Nantwich, England, United Kingdom

Overview

Phil Turner-Naylor is a creative marketing leader with over 18 years of experience spearheading brand strategies for retail companies like Jollyes, Ryman, and Asda. He excels in driving profitable sales and boosting brand awareness through innovative advertising and media buying. Colleagues describe him as dedicated, talented, passionate, and intelligent, with a clear vision for projects.

Outside of his professional life, Phil shows an interest in the strategies of major consumer retail brands, such as Target and Bath & Body Works. He is also involved in community-focused initiatives, such as Jollyes sponsorship of local charity runs, demonstrating a commitment to giving back.

He has a flair for creating engaging, and sometimes humorous, consumer campaigns like Operation Cool Dog to help pets during hot weather.

Personality Overview

Results Focused

Fast-paced

Risk-Accepting

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Value-Driven Marketing
He focuses on providing value to customers, launching budget-friendly product ranges and campaigns that emphasize affordability without compromising quality, especially in tough economic times.
Brand Growth
He is instrumental in Jollyes' growth, leading marketing for new store openings and launching innovative services like 'Wash & Go' stations to enhance the customer experience.
Team Leadership
Frequently praises his team's work on social media and is actively involved in recruiting new talent to support the company's expansion and foster a positive culture.

Media Appearances

Phil has no verified media appearances

Work History

8-2021
Head of Marketing at Jollyes Pets
12-2019 - 8-2021
Head of Marketing at Ryman
3-2019 - 12-2019
Head of Marketing (FTC 9 Month Maternity) at Bestway Retail
9-2018 - 2-2019
Consultant (FTC) at HH Global
3-2017 - 9-2018
Head of In Store Marketing at Asda

Education

2003 - 2005
English Literature from Loreto College
1998 - 2003
GCSEs from Abraham Moss High School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Nantwich, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Jollyes Pets
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Insights For Selling To Phil

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phil is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Phil

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Phil move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Phil take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Phil

Personality Compatibility


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