Philippa Anderson

Commander
DISC Type : D

Director Marketing Innovation at Lamb Weston

Breda, North Brabant, Netherlands

Overview

Philippa has no verified overview

Personality Overview

Strong-Willed

Impact-Driven

Risk-Taker

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Philippa has no verified topics they care about

Media Appearances

Philippa has no verified media appearances

Work History

6-2023
Director Marketing Innovation at Lamb Weston
11-2020 - 6-2023
Senior Strategic Project and Organizational Change Leader at Lamb Weston
10-2018 - 10-2020
Global BU Marketing & NBD Leader at Lamb Weston
10-2016 - 10-2018
Marketing Operations Director (BREMEA) at Lamb Weston
9-2011 - 9-2016
Senior International Brand & Innovation Manager (BREMEA) at Lamb Weston

Education

Bachelor of Science (BSc) from University of Leicester
International Leadership and Organisational Behaviour from Università Bocconi

More Information

Social Presence :

Prographics :

Exp : 24 Location : Breda, North Brabant, Netherlands Job Level : Mid-senior Designation : Director Marketing Innovation at Lamb Weston
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Insights For Selling To Philippa

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Philippa is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Philippa

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Philippa move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Philippa take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Philippa

Personality Compatibility


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