Philippa Pollock

Inquirer
DISC Type : dc

Marketing Director at FYLD

London, England, United Kingdom

Overview

Philippa is a Marketing Director at FYLD, specializing in demand generation and building scalable pipeline engines for B2B SaaS companies. With a background in International Fashion Marketing from The Manchester Metropolitan University, she has spent over a decade delivering impactful campaigns for leading brands.

She is a hands-on leader who values understanding the real-world application of technology. She recently spent time on-site with frontline crews from M Group and Thames Water to learn about the daily challenges they face and how technology can better serve them.

Colleagues have described her as a genuinely "thoughtful, kind and empathetic" leader who is adept at fostering a positive, collaborative, and thriving team culture.

Personality Overview

Judgemental

Hard To Convince

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Demand Generation
A core focus throughout her career, she is a strong advocate for demand gen and has held several senior roles centered on generating revenue results.
B2B SaaS Growth
Her professional headline and experience highlight a specialization in building scalable pipeline engines specifically for B2B SaaS companies to drive growth.
Frontline Worker Tech
Recent posts show a clear focus on the strategic importance of technology for frontline crews, emphasizing the need for solutions that reflect their real-world challenges.

Media Appearances

Philippa has no verified media appearances

Work History

12-2025
Marketing Director at FYLD
3-2024 - 11-2025
Head of Marketing at Sideways 6
10-2022 - 3-2024
Acting Head of Marketing (mat cover) / Senior Demand Gen Manager at Global App Testing
9-2021 - 10-2022
Demand Generation Manager at Global App Testing
12-2017 - 9-2021
Marketing Manager at LonRes

Education

2008 - 2012
Bachelor of Science (BSc) from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director at FYLD
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Insights For Selling To Philippa

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Philippa is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Philippa

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Philippa move?

  • Their decision making speed is somewhere in the middle.
  • Can Philippa take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Philippa

Personality Compatibility


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