Philippe NICOLAS

Critic
DISC Type : C

Chief Executive Officer at Sonceboz

Switzerland

Overview

Philippe Nicolas is the Chief Executive Officer of Sonceboz, a key player in mechatronic solutions for the automotive and truck industries. He has a demonstrated history in the sector, focusing on solutions for vehicle electrification and improving diesel engine emissions. He is a graduate of the IMD Business School and also studied at INSEAD.

He frequently speaks about the future of mobility and transportation, highlighting major trends like the fragmentation of powertrain technologies, autonomous driving, and the increasing need for cybersecurity. He emphasizes a customer-centric approach, using innovation and agility to meet market needs in a rapidly changing landscape.

Unique fact: He leads a company that develops highly specialized smart brushless DC motors for precise valve positioning in truck emission control systems.

Personality Overview

Objective Thinker

Negotiator

Critic

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Automotive Electrification
Leads Sonceboz's development of e-Auxiliaries for electric trucks, including solutions for steering, air compression, and thermal management.
Future of Mobility
Often discusses key industry trends, including powertrain fragmentation (electric, hydrogen, H2 ICE), autonomous driving, and cybersecurity in commercial vehicles.
Emission Reduction
Maintains a focus on innovating products for internal combustion engines to continually reduce emissions, alongside developing new electric vehicle technologies.

Media Appearances

We are thrilled to welcome Philippe NICOLAS as the new CEO of Sonceboz. Featured in Sonceboz.com

See Now

Work History

1-2025
Chief Executive Officer at Sonceboz
1-2019
Director Truck Division at Sonceboz
1-2018 - 12-2019
Business Unit Manager Truck Emission Control at Sonceboz
3-2004 - 10-2010
Corporate Industrialization Manager at Hager
10-2001 - 3-2004
Industrialization engineer at Sony

Education

10-2023 - 10-2023
HPL 2023 from IMD
2018 - 2018
Blue Ocean Strategy from INSEAD

More Information

Social Presence :

Prographics :

Exp : 17 Location : Switzerland Job Level : Leadership Designation : Chief Executive Officer at Sonceboz
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Insights For Selling To Philippe

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Philippe is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Philippe

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Philippe move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Philippe take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Philippe

Personality Compatibility


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