Philippe Van Doormaal

Critic
DISC Type : C

Global Marketing-Communication Director at Kreon

Edegem, Flemish Region, Belgium

Overview

As Global Marketing-Communication Director at Kreon, Philippe leverages an extensive background in the architectural lighting industry. His career is marked by a long tenure at Kreon and previous roles at ERCO and Massive Lighting, showcasing expertise in sales, B2B marketing, and business development. He holds a Bachelors degree from Karel de Grote-Hogeschool.


In his social media presence, he personally invites connections to direct message him to arrange a visit to the Kreon headquarters.

Personality Overview

Information Seeker

Negotiator

Precise

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Architectural Integration
He emphasizes that lighting should be an integral part of architecture, not an afterthought, a core principle of Kreon's design philosophy.
Brand Storytelling
He actively promotes Kreon's "purity in light" philosophy, using content marketing and social media to communicate the brand’s vision and product milestones.
Sustainable Design
He has spoken about Kreon's commitment to using ecologically sound materials, such as recycled eco-aluminum, for projects like the Expo 2020 Dubai pavilion.

Media Appearances

Philippe has no verified media appearances

Work History

2-2015
Global Marketing-Communication Director at Kreon
3-2004 - 10-2024
Country Manager at Kreon
1996 - 7-2001
Lighting Consultant at Kreon
1994 - 1996
Lighting Consultant at ERCO
1992 - 1994
Product Manager at Massive Lighting

Education

1988 - 1991
Bachelor's degree from Karel de Grote-Hogeschool
1995 - 1997
hotelbedrijf from PIVA

More Information

Social Presence :

Prographics :

Exp : 31 Location : Edegem, Flemish Region, Belgium Job Level : Mid-senior Designation : Global Marketing-Communication Director at Kreon
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Insights For Selling To Philippe

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Philippe is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Philippe

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Philippe move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Philippe take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Philippe

Personality Compatibility


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