Phoebe Pundyk

Commander
DISC Type : D

Marketing Director at wagamama us

New York, New York, United States

Overview

Phoebe Pundyk is a brand and lifecycle marketing strategist with over 10 years of experience, including serving as the founding Marketing Director for three businesses. She specializes in building data-driven, customer-centric growth strategies for hospitality and lifestyle brands. She holds a Bachelor of Science from Skidmore College.

Rooted in a family of artists, Phoebe has a deep personal connection to the arts. She majored in Studio Art, has created her own artwork for exhibitions, and curated professional art shows. Early in her career, she worked in advertising and promotions for the New York City Ballet.

While studying abroad in Rome as a student, she co-curated a professional art exhibition.

Personality Overview

Risk-Taker

Strong-Willed

Impact-Driven

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Data-Driven Branding
Her career highlights focus on transforming brands by implementing cohesive martech stacks and using guest research to inform brand development and strategy.
Hospitality Marketing
Has extensive experience leading marketing for top restaurant and hotel brands, including wagamama, The William Vale, and Fields Good Chicken.
Customer-Centric Growth
States that her impact comes from a relentless focus on creating customer loyalty using an outside-in approach to marketing and brand strategy.

Media Appearances

Phoebe has no verified media appearances

Work History

10-2024
Marketing Director at wagamama us
12-2023 - 10-2024
Marketing Consultant at Self Employed
12-2022 - 12-2023
Director of Brand Marketing and Growth at The Lanby
6-2022 - 12-2022
Marketing Director at The William Vale
8-2018 - 6-2022
Director of Brand Marketing and Growth at Fields Good Chicken

Education

Bachelor of Science (B.S.) from Skidmore College

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Mid-senior Designation : Marketing Director at wagamama us
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Insights For Selling To Phoebe

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phoebe is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Phoebe

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Phoebe move?

  • If convinced, they can reach decisions quite fast.
  • Can Phoebe take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Phoebe

Personality Compatibility


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