Pierre Lasry

Critic
DISC Type : C

Managing Partner at Auraïa Capital Advisory

Geneva, Geneva, Switzerland

Overview

Pierre Lasry is the Managing Partner and Founder of Auraïa Capital Advisory, a Geneva-based M&A firm. A serial entrepreneur, he previously founded, scaled, and sold Lowendalmasaï, a consulting firm with 360 employees across 10 countries. He leverages his extensive experience to advise companies, family offices, and investment funds.

Based in Geneva, Pierre is a father to older teenagers and shows a strong connection to his community. His unusual academic background in Philosophy from Paris I Panthéon Sorbonne informs his approach to the human dynamics of business and finance, setting him apart in his field.

Unique fact: Before becoming an M&A advisor, he successfully built and sold a global consulting firm he founded in 1992.

Personality Overview

Critic

Information Seeker

Precise

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

M&A Negotiations
He emphasizes the human element in deal-making, stating that causing an opponent to "lose face" is a primary way to lose the deal entirely.
Entrepreneurial Experience
As a two-time founder, he draws on nearly 25 years of experience building, scaling, and selling his own international company to guide his clients.
Talent Development
Believes a company's value is tied to its ability to learn and develop its talent, and he supports the transmission of knowledge to the next generation.

Media Appearances

Pierre has no verified media appearances

Work History

4-2015
Managing Partner at Auraïa Capital Advisory
1992 - 2015
Founder and CEO at Lowendalmasaï

Education

1991 - 1993
Licence from Paris I Panthéon Sorbonne

More Information

Social Presence :

Prographics :

Exp : 34 Location : Geneva, Geneva, Switzerland Job Level : N/A Designation : Managing Partner at Auraïa Capital Advisory
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Insights For Selling To Pierre

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pierre is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Pierre

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Pierre move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Pierre take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Pierre

Personality Compatibility


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