Pieter Plaisier

Examiner
DISC Type : cs

Partner at The AccelerationGroup

Amsterdam, Noord-Holland, Nederland, Netherlands

Overview

Pieter Plaisier is a Partner at The AccelerationGroup, where he focuses on commercial acceleration, growth strategy, and go-to-market execution. Leveraging his extensive background in marketing and sales at companies like KPN, his core philosophy is "10% Plan, 90% Execution". He holds degrees from Erasmus University Rotterdam and Michigan State University.

Outside of work, Pieter is a family man, married with three daughters and a son. He is dedicated to creating social impact, having previously applied his commercial expertise by serving on the boards of health-focused non-profits, including the Dutch Digestive Diseases Foundation and the ReachAnother Foundation.

In a past venture, he was involved in launching a same-day delivery service throughout the EU that used commercial KLM flights to transport goods.

Personality Overview

Unexpressive

Process Oriented

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Commercial Acceleration
As a Partner at The AccelerationGroup, his primary role is helping companies improve their commercial performance, with a strong emphasis on execution over planning.
AI in Sales
He has shared insights on the challenge of balancing AI-driven sales processes with the need for authentic, human-centric customer engagement.
Cybersecurity Sector
He recently showed active engagement with the cybersecurity industry by attending the Cybersec Netherlands event and promoting sales roles at cybertech companies.

Media Appearances

Pieter has no verified media appearances

Work History

1-2019
Partner at The AccelerationGroup
9-2017 - 8-2020
Member of the Advisory Board at Gradient
1-2018 - 12-2018
Head of Commerce at 12Send
10-2017 - 12-2018
Member of the Advisory Board at NPB Media
1-2015 - 10-2017
Director Regional Marketing at KPN

Education

1987 - 1993
Drs from Erasmus University Rotterdam
1992 - 1992
Master Marketing from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Amsterdam, Noord-Holland, Nederland, Netherlands Job Level : N/A Designation : Partner at The AccelerationGroup
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Insights For Selling To Pieter

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pieter is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Pieter

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Pieter move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Pieter take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Pieter

Personality Compatibility


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