Brian Sodl

Evaluator
DISC Type : Dsc

Senior Managing Director at North Highland

Atlanta, Georgia, United States

Overview

Brian Sodl is a Senior Managing Director at North Highland, where he manages a consulting portfolio exceeding $50 million and leads the Public Sector Southeast Practice. A graduate of Penn State University, he has over two decades of experience in transformation consulting across numerous sectors. Colleagues describe him as a strategic thinker whose leadership is crucial for on-time project delivery.

Outside of his primary role, Brian contributes to the community as a board member for the Georgia Leadership Institute for School Improvement (GLISI). This organization focuses on enhancing public education in Georgia through leadership development, reflecting his commitment to systemic change and community betterment.

He founded and scaled the Atlanta office for a previous firm, growing it to $6 million in annual revenue and earning recognition as a "Best Place to Work. "

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Public Sector Transformation
He leads North Highland’s Public Sector Southeast Practice and has posted about system modernization and funding strategies for public health agencies.
AI-Powered Sales
Brian has recently led webinars on using AI-powered mind mapping to accelerate sales processes, from client prep to go-to-market planning.
Leadership Development
This is a key focus in his professional headline and is demonstrated through his board membership at the Georgia Leadership Institute for School Improvement (GLISI).

Media Appearances

Brian has no verified media appearances

Work History

1-2020
Senior Managing Director at North Highland
4-2022
Board Member at Georgia Leadership Institute for School Improvement (GLISI)
7-2014 - 12-2019
Vice President of Consulting Services at Avaap
5-2009 - 7-2014
Senior Manager at Deloitte Consulting
11-2000 - 5-2009
Manager at BearingPoint (formerly KPMG Consulting)

Education

1991 - 1995
Bachelors of Science from Penn State University
Education details unavailable from Harvard Leadership Essentials Certification

More Information

Social Presence :

Prographics :

Exp : 25 Location : Atlanta, Georgia, United States Job Level : Senior Designation : Senior Managing Director at North Highland
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Brian

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Brian take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Brian

Personality Compatibility


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