Pip Payne

Enigma
DISC Type : idc

Food Blogger & Cookbook author at The Slimming Foodie

Ivybridge, England, United Kingdom

Overview

Pip Payne is the founder of the award-winning blog The Slimming Foodie and a three-time Sunday Times Bestselling author. With a background in Human Resources and a CIPD Level 7 Diploma, she now focuses on creating accessible, healthy recipes. Her mission is to help people cook from scratch with confidence.

Based in Devon, UK, Pip is a passionate home cook who started her blog in 2015 to share family-friendly meals. She lives with her husband, a professional filmmaker with whom she often collaborates, and their two daughters. Her approach emphasizes sustainable, balanced eating over restrictive diets.

She created her first personal recipe book at just nine years old, cutting out ideas from her grandmothers magazines.

Personality Overview

Challenger

Friendly Yet Blunt

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Healthy Home Cooking
Her entire brand is built on creating accessible, healthy, and delicious home-cooked meals that the whole family can enjoy, focusing on cooking from scratch.
Cookbook Authoring
She is a 3x Sunday Times Bestselling author with multiple books published since 2021 and more under contract, making it a central part of her career.
Food Blogging
She is an award-winning food blogger, recognized with accolades such as the BritMums Brilliance in Blogging Award, and actively manages her blog and social channels.

Media Appearances

The Slimming Foodie: Easy Meals Every Day by Pip Payne. Featured in Life With All The Books

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Book Review: The Slimming Foodie Easy Meals Every Day by Pip Payne. Featured in Kate Kenzie

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About Pip Payne and The Slimming Foodie. Featured in The Slimming Foodie (official website)

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Work History

5-2015
Food Blogger & Cookbook author at The Slimming Foodie
1-2015 - 5-2015
Blogger at The Slimming Foodie
6-2006 - 9-2013
Human Resources Advisor at Redwood - inspiring content
11-2005 - 5-2006
Compensation and Benefits at L'Oreal
9-2003 - 11-2005
Human Resources Executive at London Clubs International

Education

2010 - 2014
Level 7 Advanced Postgraduate Diploma from CIPD- MOL
9-2000 - 6-2003
Bachelor of Arts - BA from Cardiff University / Prifysgol Caerdydd

More Information

Social Presence :

Prographics :

Exp : 20 Location : Ivybridge, England, United Kingdom Job Level : N/A Designation : Food Blogger & Cookbook author at The Slimming Foodie
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Insights For Selling To Pip

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pip is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Pip

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Pip move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Pip take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Pip

Personality Compatibility


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