Prabal Chaudhri

Commander
DISC Type : D

Vice President, Head of AI Products, CPG & Retail at Fractal

Boston, Massachusetts, United States

Overview

Prabal is the Vice President & Head of AI Products for CPG & Retail at Fractal, with a background from Northwesterns Kellogg School of Management. He is a results-driven leader with prior experience as a successful founder and brand builder. Colleagues describe him as exceptionally energetic, insightful, and laser-focused.

Beyond his core role, Prabal is deeply engaged in the consumer goods ecosystem. He serves as a board member for Naturally New England and is a startup advisor, showing a genuine passion for innovation and helping emerging brands succeed in the competitive CPG landscape.

He founded the protein snack brand Brave Good Kind and scaled it to national distribution across 8, 000+ stores in less than two years.

Personality Overview

Candid & Clear

Risk-Taker

Impact-Driven

They respond better to strong and respectful interactions.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

AI in CPG & Retail
He leads a team building AI-powered SaaS products specifically to solve challenges for CPG brands and retailers, frequently posting about agentic solutions.
CPG Brand Building
As the founder of a successful snack brand and a startup advisor, he has firsthand experience and expertise in launching and scaling CPG products.
eCommerce Intelligence
His work involves creating products like Cogentiq, designed to help CPG teams compete smarter and grow faster on platforms like Amazon.

Media Appearances

Prabal has no verified media appearances

Work History

6-2025
Vice President, Head of AI Products, CPG & Retail at Fractal
1-2024
CPG Consultant I Startup Advisor at Propel Catalyst
9-2023 - 12-2025
Board Member at Naturally New England
9-2019 - 12-2023
President & Founder at Brave Good Kind
7-2018 - 12-2024
Co-Founder at Imagine Owl

Education

Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
BMS - Marketing from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Boston, Massachusetts, United States Job Level : Senior Designation : Vice President, Head of AI Products, CPG & Retail at Fractal
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Insights For Selling To Prabal

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prabal is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Prabal

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Prabal move?

  • They can take decisions very fast if you manage to convince them.
  • Can Prabal take some risk or not?

  • The risks don’t matter much to them.

You And Prabal

Personality Compatibility


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