Prabal Chaudhri in

Prabal Chaudhri

Commander · DISC type D
Vice President, Head of AI Products, CPG & Retail at Fractal
📍 Boston, Massachusetts, United States

Prabal is the Vice President & Head of AI Products for CPG & Retail at Fractal, with a background from Northwesterns Kellogg School of Management. He is a results-driven leader with prior experience as a successful founder and brand builder. Colleagues describe him as exceptionally energetic, insightful, and laser-focused.

Beyond his core role, Prabal is deeply engaged in the consumer goods ecosystem. He serves as a board member for Naturally New England and is a startup advisor, showing a genuine passion for innovation and helping emerging brands succeed in the competitive CPG landscape.

He founded the protein snack brand Brave Good Kind and scaled it to national distribution across 8, 000+ stores in less than two years.

Read the full overview →
Experience
21 Years
Current Role
Vice President, Head of AI Products, CPG & Retail
Job Level
Senior
Location
Boston, Massachusetts, United States
Personality Overview

How Prabal shows up

Candid & Clear
Risk-Taker
Impact-Driven

They respond better to strong and respectful interactions. They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Priorities

Topics Prabal cares about

AI in CPG & Retail
He leads a team building AI-powered SaaS products specifically to solve challenges for CPG brands and retailers, frequently posting about agentic solutions.
CPG Brand Building
As the founder of a successful snack brand and a startup advisor, he has firsthand experience and expertise in launching and scaling CPG products.
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Career

Work history

6-2025
Vice President, Head of AI Products, CPG & Retail
Fractal
1-2024
CPG Consultant I Startup Advisor
Propel Catalyst
9-2023 - 12-2025
Board Member
Naturally New England
9-2019 - 12-2023
President & Founder
Brave Good Kind
7-2018 - 12-2024
Co-Founder
Imagine Owl
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Master of Business Administration (MBA)
Northwestern University - Kellogg School of Management
BMS - Marketing
Harvard Business School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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