Pradeep YS

Wildcard
DISC Type : ics

Vice President at Axis Bank

Hyderabad, Telangana, India

Overview

Pradeep YS is the State Head for Medium Enterprises at Axis Bank in Telangana, with over 16 years of experience in banking and consulting. He holds an MBA from NMIMS and is a Chartered Financial Analyst, specializing in corporate funding, credit appraisal, and risk management.

His professional focus is on the complete lending lifecycle, from sourcing new clients to monitoring exposure. He shows a keen interest in macroeconomic trends, particularly in global risk and equity premia, following thought leaders like Aswath Damodaran.

Unique Fact: He has successfully completed all three levels of the rigorous CFA program, demonstrating elite expertise in investment management and financial analysis.

Personality Overview

Friendly But Slow

Curious But Skeptical

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Medium Enterprise Funding
In his current role at Axis Bank, he is directly responsible for the banking and funding requirements of medium-sized enterprises across Telangana.
Credit Risk Appraisal
A core part of his responsibilities throughout his career has been the detailed credit appraisal of clients before sanctioning loans.
Specialized Project Finance
Previously at YES BANK, he managed project funding for specific sectors including real estate, hospitals, education, and hotels.

Media Appearances

Axis Bank VP on AI in CX - A Pragmatic Strategy for BFSI. Featured in YouTube

See Now

Work History

9-2021
Vice President at Axis Bank
8-2019 - 9-2021
Senior Vice President at YES BANK
2-2017 - 9-2021
VP at YES BANK
8-2015 - 2-2017
Vice President Business Banking at HSBC Commercial Banking
4-2012 - 8-2015
Relationship Manager at ICICI Bank

Education

2008 - 2010
Level 3 from CFA Institute USA
2008 - 2010
MBA from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

More Information

Social Presence :

Prographics :

Exp : N/A Location : Hyderabad, Telangana, India Job Level : N/A Designation : Vice President at Axis Bank
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Insights For Selling To Pradeep

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pradeep is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Pradeep

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Pradeep move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Pradeep take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Pradeep

Personality Compatibility


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